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Playing to Win How Strategy Really Works

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ISBN-10: 142218739X

ISBN-13: 9781422187395

Edition: 2013

Authors: A. G. Lafley, Roger L. Martin

List price: $39.00
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Book details

List price: $39.00
Copyright year: 2013
Publisher: Harvard Business Review Press
Publication date: 2/5/2013
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.298
Language: English

Introduction How Strategy Really Works
Strategy Is Choice
What Is Winning
Where to Play
How to Win
Play to Your Strengths
Manage What Matters
Think Through Strategy
Shorten Your Odds
Conclusion The Endless Pursuit of Winning
Acknowledgments
P&G's Performance
The Microeconomic Foundations of Strategy and the Two Ways to Win
Notes
Index
About the Authors