The Design of Business Why Design Thinking is the Next Competitive Advantage

Name: The Design of Business Why Design Thinking is the Next Competitive Advantage
Availability: InStock
ISBN: 9781422177808

ISBN-10: 1422177807

ISBN-13: 9781422177808

Edition: 2009

Authors: Roger L. Martin

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Description:

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on RD, bring in creative designers, hire innovation consultants. But they get disappointing results.

Book details

List price: $35.00
Copyright year: 2009
Publisher: Harvard Business Review Press
Publication date: 10/13/2009
Binding: Hardcover
Pages: 208
Size: 5.50" wide x 8.25" long x 0.79" tall
Weight: 0.946
Language: English



Acknowledgments



The Knowledge Funnel


How Discovery Takes Shape



The Reliability Bias


Why Advancing Knowledge Is So Hard



Design Thinking


How Thinking Like a Designer Can Create Sustainable Advantage



Transforming the Corporation


The Design of Procter & Gamble



The Balancing Act


How Design-Thinking Organizations Embrace Reliability and Validity



World-Class Explorers


Leading the Design-Thinking Organization



Getting Personal


Developing Yourself as a Design Thinker


Notes


Index


About the Author