Social Organization How to Use Social Media to Tap the Collective Genius of Your Customers and Employees

ISBN-10: 1422172368

ISBN-13: 9781422172360

Edition: 2011

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Book details

List price: $35.00
Copyright year: 2011
Publisher: Harvard Business Review Press
Publication date: 10/18/2011
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.034
Language: English

Anthony Bradley is a group vice president in Gartner Research, managing teams that cover business process management, project and portfolio management, enterprise architecture, IT procurement, IT sourcing, and vendor management. He also advises clients on the enterprise employment of social media and social software solutions. Prior to Gartner, Mr. Bradley led several SOA and Web 2.0 projects with Booz Allen Hamilton in the IT Innovations Group. He assisted the U.S. Army in applying SOA to transform its intelligence, surveillance and reconnaissance (ISR) capability to enable net-centric warfare. He led a systems design effort for the Army Knowledge Online (AKO) proposal, bringing the concepts and technologies of social software and SOA to Army enterprise collaboration. Mr. Bradley also consulted with Toyota, British Petroleum, Shell Oil, Independence Blue Cross and the MTA of New York City on SOA and Web 2.0 efforts. Prior to Booz Allen, he was the CTO and co-founder of Appergy, a Silicon Valley startup delivering social collaboration solutions. Mark McDonald, Ph.D., is a group vice president and head of research in Gartner Executive Programs. He is responsible for the research agenda focused exclusively on CIOs and the business of information technology. Mr. McDonald is the lead author of research in the areas of CIO credibility, the business use of advanced technologies, enterprise architecture and business process transformation. He is the co-author with Peter Keen of "The eProcess Edge" and the author of "Architecting Enterprises - Achieving Performance and Flexibility." Prior to joining Gartner, Mr. McDonald was a partner at Accenture, where he was responsible for the Center for Process Excellence and methodology.

Introduction: The Promise of Social Organizations
Mass Collaboration: The Heart of the Matter
Becoming a Social Organization
Forming a Vision for Community Collaboration
Developing a Strategic Approach to Community Collaboration
Refining Purpose by Building Purpose Roadmaps
Launching the Community
Guiding from the Middle
Guiding the Community's Purpose
Adapting the Organization
The Path to Becoming a Social Organization
Epilogue: The Social Future
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