Developing a Business Case

ISBN-10: 1422129764

ISBN-13: 9781422129760

Edition: 2010

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Book details

List price: $9.95
Copyright year: 2010
Publisher: Harvard Business Review Press
Publication date: 11/23/2010
Binding: Paperback
Pages: 128
Size: 5.00" wide x 7.00" long x 0.50" tall
Weight: 0.286
Language: English

Mentor's Message: The Advantages of a Solid Business Case
Developing a Business Case: The Basics
What Is a Business Case?
A preview of key facts about business cases
Business case versus business plan
When you should create a business case
A complex document
Seven steps to a business case
Define the Opportunity
Tips for articulating the opportunity you want to pursue
Identifying a problem or opportunity
Developing an opportunity statement
Identifying your business objectives
Prioritizing your objectives
Assigning metrics to your objectives
Identify the Alternatives
Ideas for making sure you have many options to choose from
Generating a list of options
Gathering input
Narrowing your choices
Gather Data and Estimate Time Frame
Suggestions for obtaining crucial information about your opportunity
Identifying the information you need
Collecting the data
Setting a time frame
Documenting your estimates and assumptions
Analyze the Alternatives
Recommendations for comparing all your alternatives
Evaluating alternatives against your metrics
Understanding common financial metrics
Creating a framework for comparing alternatives
Make a Choice and Assess the Risk
Advice for selecting a course of action and weighing its pros and cons
Selecting the best solution
Weighing the risks
Deciding how to mitigate the risks
Determining whether to modify your recommended course of action
Craft a Plan for Implementing Your Idea
Tips for ensuring that your proposed alternative can be put into action
Understanding the purpose of an implementation plan
Listing your milestones
Communicating with decision makers
Identifying resources you'll need
Clarifying responsibilities
Indicating expected payoff
Tracking your results
Communicate Your Case
Techniques for presenting your case to decision makers
Understanding your audience
Using visuals to present your case
Tips and Tools
Tools for Developing a Business Case
Worksheets for identifying alternatives, tracking implementation of your idea, ensuring that you've taken all the right steps for creating a business case, and documenting an actual business case
Test Yourself
A helpful review of concepts presented in this guide. Take it before and after you've read the guide, to see how much you've learned
Answers to test questions
To Learn More
Further titles of articles and books if you want to go more deeply into the topic
Sources for Developing a Business Case
For you to use as ideas come to mind.
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