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Getting to Plan B Breaking Through to a Better Business Model

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ISBN-10: 1422126692

ISBN-13: 9781422126691

Edition: 2009

Authors: John Mullins, Randy Komisar

List price: $62.99
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Succeeding with a new business whether in a corporation or a venture-based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. This book guides you through steps to effectively reinvent your business model.
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Book details

List price: $62.99
Copyright year: 2009
Publisher: Harvard Business Review Press
Publication date: 9/1/2009
Binding: Hardcover
Pages: 272
Size: 6.13" wide x 9.25" long x 0.97" tall
Weight: 1.276

Preface
Introduction
Don't Reinvent the Wheel, Make It Better: Assembling Analogs, Antilogs, and Leaps of Faith to Get to Plan B
Guiding Your Flight Progress: The Power of Dashboards
Air, Food, and Water: Your Revenue Model
Avoiding Rocks and Hard Places: Your Gross Margin Model
Trimming the Fat: Your Operating Model
Cash Is King: Your Working Capital Model
It Takes Money to Make Money: Your Investment Model
Can You Balance a One-Legged Stool?: Multidimensional Business Models
Getting Started on Discovering Your Plan B
Notes
Acknowledgments
Index
About the Authors