Marketing Metaphoria What Deep Metaphors Reveal about the Minds of Consumers

ISBN-10: 1422121151

ISBN-13: 9781422121153

Edition: 2008

Authors: Gerald Zaltman, Lindsay H. Zaltman

List price: $29.95 Buy it from $3.00
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

Used Starting from $15.71
New Starting from $23.42
eBooks Starting from $29.99
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Robert's Rules of Order Online content $4.95 $1.99
Add to cart
Study Briefs
Aromatherapy Basics Online content $4.95 $1.99
Add to cart
Study Briefs
Study Tactics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $29.95
Copyright year: 2008
Publisher: Harvard Business Review Press
Publication date: 4/1/2008
Binding: Hardcover
Pages: 230
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.188
Language: English

Undressing the Mind of the Consumer: Introduction to Deep Metaphors
How to Think Deeply: A Brief Guide to Overcoming Your Depth Deficit
Foundations of Deep Metaphors: How Managers Benefit from Discovering Consumer Similarities
Balance: How Justice, Equilibrium, and the Interplay of Elements Affect Consumer Thinking
Transformation: How Changes in Substance and Circumstances Affect Consumer Thinking
Journey: How the Meeting of Past, Present, and Future Affects Consumer Thinking
Container: How Inclusion, Exclusion, and Other Boundaries Affect Consumer Thinking
Connection: How the Need to Relate to Oneself and Others Affects Consumer Thinking
Resource: How Acquisitions and Their Consequences Affect Consumer Thinking
Control : How the Sense of Mastery, Vulnerability, and Well-Being Affects Consumer Thinking
Deep Metaphors at Work: A Strategy for Workable Wondering
Notes
Acknowledgments
Index
About the Authors
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×