Financial Intelligence for Entrepreneurs What You Really Need to Know about the Numbers

ISBN-10: 1422119157

ISBN-13: 9781422119150

Edition: 2008

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If You're an Entrepreneur or Company Owner, you face tremendous challenges in starting and running a business. Amid all the pressures, it can be easy to overlook just how important "the numbers" are to a growing company. Do you know your burn rate? Do you understand that you can be making a profit and still run out of cash? What financial information will your investors want to see-and why?
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Book details

List price: $32.00
Copyright year: 2008
Publisher: Harvard Business Review Press
Publication date: 9/9/2008
Binding: Paperback
Pages: 304
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.056
Language: English

Jason Stearnshas been working on the conflict in the Congo for the past ten years. In 2008 he was named by the UN Secretary General to lead a special UN investigation into the violence in the country. He has also worked for a Congolese human rights group, for the United Nations peacekeeping operation, and for the International Crisis Group. He is currently completing a PhD at Yale University.

Preface: What This Book Is About
The Art of Finance (and Why It Matters)
What Is Financial Intelligence?
A Primer on the Art of Finance
Part 1 Toolbox: Financing your business; Building a financial staff
The (Many) Peculiarities of the Income Statement
Profit Is an Estimate
Cracking the Code of the Income Statement
Revenue: The Issue Is Recognition
Costs and Expenses: No Hard-and-Fast Rules
The Many Forms of Profit
Part 2 Toolbox: Understanding variance; Calculating percent of and percent change
The Balance Sheet Reveals the Most
Understanding Balance Sheet Basics
Assets: More Estimates and Assumptions (Except for Cash)
On the Other Side: Liabilities and Equity
Why the Balance Sheet Balances
The Income Statement Affects the Balance Sheet
Part 3 Toolbox: Employees as assets; Expense vs. capital expenditure
Cash is King
Cash Is a Reality Check
Profit [not equal] Cash (and You Need Both)
The Language of Cash Flow
How Cash Connects with Everything Else
Why Cash Matters
Part 4 Toolbox: Cash accounting; Free cash flow
Ratios: Learning what the Numbers are Really Telling You
The Power of Ratios
Profitability Ratios: The Higher the Better (Mostly)
Leverage Ratios: The Balancing Act
Liquidity Ratios: Can We Pay Our Bills?
Efficiency Ratios: Making the Most of Your Assets
Part 5 Toolbox: Which ratios are most important?; The power of percent of sales; Sustainable growth rate
How to Calculate (and Really Understand) Return on Investment
The Building Blocks of ROI
Figuring ROI: The Nitty-Gritty
Part 6 Toolbox: A step-by-step guide to analyzing capital expenditures
Applied Financial Intelligence: Working Capital Management
The Magic of Managing the Balance Sheet
Your Balance Sheet Levers
Homing In on Cash Conversion
Part 7 Toolbox: Working with your banker; Accounts receivable aging
Creating a Financially Intelligent Company
Financial Literacy, Transparency, and Your Business's Performance
Financial Literacy Strategies
Putting Financial Intelligence to Work: Growing Your Business
Part 8 Toolbox: Open-book management; Understanding Sarbanes-Oxley
Sample Financials
Exercises to Build Your Financial Intelligence-Income Statement; Balance Sheet; Cash Flow Statement; Ratios
Under Armour and eBay Financial Statements
About the Authors
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