Leadership Brand Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value

Name: Leadership Brand Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Price: 4.64 USD
Availability: InStock
ISBN: 9781422110300

ISBN-10: 1422110303

ISBN-13: 9781422110300

Edition: 2007

Authors: Dave Ulrich, Norm Smallwood

List price: $35.00

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Description:

Your company’s brands hold intangible value and differentiate your firm from rivals. So does your leadership brand—a shared identity among your organization’s leaders that differentiates what they can do from what your rivals’ leaders can do. —InLeadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms’ investors, customers, and employees—elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm’s leaders from those of rivals, craft a unified identity among them, and articulate a unique…

Book details

List price: $35.00
Copyright year: 2007
Publisher: Harvard Business Review Press
Publication date: 8/13/2007
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.298
Language: English



Preface



Branding Leadership



The Case for Building a Leadership Brand



Creating a Leadership Brand Statement



Assessing Leaders Against the Brand



Investing in Leadership Brand



Measuring Return on Leadership Brand



Building Awareness for Leadership Brand



Preserving Leadership Brand



Implications for Personal Brand



Criteria for a Firm Brand



Firms with Branded Leadership


Notes


Index


About the Authors