Leadership Brand Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value
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Description: Your company’s brands hold intangible value and differentiate your firm from rivals. So does your leadership brand—a shared identity among your organization’s leaders that differentiates what they can do from what your rivals’ leaders can do. —InLeadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms’ investors, customers, and employees—elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm’s leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique—and use your leadership brand to leave rivals far behind.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $35.00
Copyright year: 2007
Publisher: Harvard Business Review Press
Publication date: 8/13/2007
Size: 6.25" wide x 9.50" long x 1.00" tall
|The Case for Building a Leadership Brand|
|Creating a Leadership Brand Statement|
|Assessing Leaders Against the Brand|
|Investing in Leadership Brand|
|Measuring Return on Leadership Brand|
|Building Awareness for Leadership Brand|
|Preserving Leadership Brand|
|Implications for Personal Brand|
|Criteria for a Firm Brand|
|Firms with Branded Leadership|
|About the Authors|