What Is Marketing?

Name: What Is Marketing?
Availability: InStock
ISBN: 9781422104606

ISBN-10: 1422104605

ISBN-13: 9781422104606

Edition: 2006

Authors: Harvard Business Review Harvard Business Review, Alvin J. Silk

List price: $32.00

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Description:

This title explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. It provides the foundation on which to begin developing skills and insights applicable in a wide variety of situations.

Book details

List price: $32.00
Copyright year: 2006
Publisher: Harvard Business Review Press
Publication date: 10/1/2006
Binding: Paperback
Pages: 224
Size: 6.10" wide x 9.30" long x 0.66" tall
Weight: 0.638
Language: English




Marketing strategy



Understanding consumer behavior



Market segmentation, target market selection, and positioning



Product policy



Going to market



Marketing communications and promotions



Optimal pricing



Personal selling and sales management



Managing customers