What's Your Story? Using Stories to Ignite Performance and Be More Successful

Name: What's Your Story? Using Stories to Ignite Performance and Be More Successful
Price: 5.11 USD
Availability: InStock
ISBN: 9781419535567

ISBN-10: 1419535560

ISBN-13: 9781419535567

Edition: 2006

Authors: Craig Wortmann

List price: $19.99

30 day, 100% satisfaction guarantee!

Marketplace

2 new & used from $5.11

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

InWhat’s Your Story? Using Stories to Ignite Performance and Be More Successful,author, entrepreneur, and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges—leadership, strategic selling, and motivation. While the technique of telling stories is the oldest form of communication—it’s also the one form that rises above the din of our information-saturated environment and delivers messages in a way that connects with people, bringing ideas to life and making them actionable and memorable. Leaders of all levels will learn how to use the toolset developed in this book; the Win Book, Story Matrix and Story Coach to…

Book details

List price: $19.99
Copyright year: 2006
Publisher: Kaplan Publishing
Publication date: 9/1/2006
Binding: Paperback
Pages: 224
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.034



Introduction



Problem



Awash in Bits and Bullets


Click, Click, Click...


We Are All Fighter Pilots


So, How Do We Com-mu-ni-cate?


Lots of Tools, No Blueprints


Building Muscle, Not Fat


Summary


My Thoughts and Ideas



Solution



Stories Work


People Are Bulletproof


Gaining Traction


Why Stories Work


Summary


My Thoughts and Ideas



Work Stories


High-Stakes versus Low-Stakes Communications


Work Stories


Don't Be Invisible


The Key Ingredient


Summary


My Thoughts and Ideas



Tools



The Win Book


Embarrassment of Riches


Win "File" to Win "Book"


Elements of the Win Book


Using Your Win Book


What a Win Book Is Not


Summary


My Thoughts and Ideas



The Story Matrix


Panning for Gold


The Vertical Axis-Story Types


The Horizontal Axis-Performance Skills


Using Your Story Matrix


Summary


My Thoughts and Ideas



The Story Coach


Telling Stories


Ignite


Using the Story Tools: A Six-Step Process


Summary


My Thoughts and Ideas



Techniques



Leadership Stories


Cutting through the Noise


Open Source, Not Proprietary


Putting It All Together


Story: "The New News Blues"


Lead with Stories


Summary


My Thoughts and Ideas



Selling Stories


Attention, Please!


Stories Differentiate You


Story: "A Sprint to the Finish"


Sell the Truth


Summary


My Thoughts and Ideas



Motivational Stories


Giving Gifts


Choosing "Motivation" Stories


Story: "Up, Down, All Around"


The End of This Story


Summary


My Thoughts and Ideas


Appendix


Notes


Bibliography


Index


My Story Matrix