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Why We Buy The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

ISBN-10: 1416595244

ISBN-13: 9781416595243

Edition: 2009

Authors: Paco Underhill

List price: $17.00
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Description:

Is there a method to our madness when it comes to shopping? Hailed by theSan Francisco Chronicleas "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture.Why We Buyis based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control. In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including: How a well-placed shopping basket can turn a small purchase into a significant sale What the "butt-brush factor" is and how it can make sales plummet How working women have altered the way supermarkets are designed How the "boomerang effect" makes product placement ever more challenging What kinds of signage and packaging turn browsers into buyers For those in retailing and marketing,Why We Buyis a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public,Why We Buyis a funny and sometimes disconcerting look at our favorite pastime.
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Book details

List price: $17.00
Copyright year: 2009
Publisher: Simon & Schuster
Publication date: 12/30/2008
Binding: Paperback
Pages: 320
Size: 5.25" wide x 8.25" long x 0.75" tall
Weight: 0.836
Language: English

Instead of Samoa, Stores: The Science of Shopping
A Science is Born
What Retailers and Marketers Don't Know
Walk Like an Egyptian: The Mechanics Of Shopping
The Twilight Zone
You Need Hands
How to Read a Sign
Shoppers Move Like People
Dynamic
Men Are From Home Depot, Women Are From Bloomingdale's: The Demographics of Shopping
Shop Like a Man
What Women Want
If You Can Read This You're Too Young
Kids
See Me, Feel Me, Touch Me, Buy Me: The Dynamics Of Shopping
The Sensual Shopper
The Big Three
Time
Cash/Wrap Blues
Magic Acts
Screen Savers, Jet Lag and Whirling Dervishes: The Culture of Shopping
The Internet
Come Fly with Me
Windows of the World
Final Thoughts
Acknowledgments
Index