Why We Buy The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
List price: $17.00
Buy it from $3.00
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Is there a method to our madness when it comes to shopping? Hailed by theSan Francisco Chronicleas "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture.Why We Buyis based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control. In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including: How a well-placed shopping basket can turn a small purchase into a significant sale What the "butt-brush factor" is and how it can make sales plummet How working women have altered the way supermarkets are designed How the "boomerang effect" makes product placement ever more challenging What kinds of signage and packaging turn browsers into buyers For those in retailing and marketing,Why We Buyis a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public,Why We Buyis a funny and sometimes disconcerting look at our favorite pastime.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $17.00
Copyright year: 2009
Publisher: Simon & Schuster
Publication date: 12/30/2008
Size: 5.25" wide x 8.25" long x 0.75" tall
|Instead of Samoa, Stores: The Science of Shopping|
|A Science is Born|
|What Retailers and Marketers Don't Know|
|Walk Like an Egyptian: The Mechanics Of Shopping|
|The Twilight Zone|
|You Need Hands|
|How to Read a Sign|
|Shoppers Move Like People|
|Men Are From Home Depot, Women Are From Bloomingdale's: The Demographics of Shopping|
|Shop Like a Man|
|What Women Want|
|If You Can Read This You're Too Young|
|See Me, Feel Me, Touch Me, Buy Me: The Dynamics Of Shopping|
|The Sensual Shopper|
|The Big Three|
|Screen Savers, Jet Lag and Whirling Dervishes: The Culture of Shopping|
|Come Fly with Me|
|Windows of the World|