Why We Buy The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Name: Why We Buy The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Availability: InStock
ISBN: 9781416595243

ISBN-10: 1416595244

ISBN-13: 9781416595243

Edition: 2009

Authors: Paco Underhill

List price: $19.99

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Description:

Is there a method to our madness when it comes to shopping? Hailed by theSan Francisco Chronicleas "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture.Why We Buyis based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control. In his quest…

Book details

List price: $19.99
Copyright year: 2009
Publisher: Simon & Schuster
Publication date: 12/30/2008
Binding: Paperback
Pages: 320
Size: 5.50" wide x 8.44" long x 1.00" tall
Weight: 0.638
Language: English




Instead of Samoa, Stores: The Science of Shopping



A Science is Born



What Retailers and Marketers Don't Know



Walk Like an Egyptian: The Mechanics Of Shopping



The Twilight Zone



You Need Hands



How to Read a Sign



Shoppers Move Like People



Dynamic



Men Are From Home Depot, Women Are From Bloomingdale's: The Demographics of Shopping



Shop Like a Man



What Women Want



If You Can Read This You're Too Young



Kids



See Me, Feel Me, Touch Me, Buy Me: The Dynamics Of Shopping



The Sensual Shopper



The Big Three



Time



Cash/Wrap Blues



Magic Acts



Screen Savers, Jet Lag and Whirling Dervishes: The Culture of Shopping



The Internet



Come Fly with Me



Windows of the World



Final Thoughts


Acknowledgments


Index