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| Your Fundraising Companion | |
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| Fundraising Tools | |
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| Fundraising People | |
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| Fundraising Skills | |
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| Fundraising Equipment and Technology | |
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| Developing Your Fundraising Plan | |
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| Getting Started: Set Your Fundraising Goal | |
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| Evaluate Your Nonprofit's Fundraising Assets | |
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| Develop Your Fundraising Strategy | |
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| Create the Final Plan | |
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| Attracting Individual Supporters | |
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| Make Your Organization Look Support Worthy | |
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| Understand What Motivates Your Supporters | |
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| Bring in New Supporters | |
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| How to Keep the Givers Giving | |
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| Thank Your Supporters (and Help Them Satisfy the IRS) | |
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| Follow-up Communications | |
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| Invite Supporters to Get More Involved | |
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| Analyze and Segment Your Donor Base | |
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| When to Call Your Supporters | |
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| Midscale and Major Donors | |
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| Background Research | |
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| Get to Know Your Existing Supporters | |
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| Annual Renewals of Support | |
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| Lectures, Small Events, and Parties for Major Supporters | |
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| One-on-One Meetings | |
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| Setting Up a Focused Major Gifts Campaign | |
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| Funds From the Great Beyond: Bequests and Legacy Gifts | |
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| How to Attract Legacy Gifts | |
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| Handling Simple Inheritance Gifts | |
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| First Steps Toward Attracting Inheritance Gifts | |
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| Preview of Other Legacy Giving Arrangements | |
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| Special Events | |
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| Survey of Special Events | |
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| Choose the Right Event for Your Organization | |
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| Keep It Green | |
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| Develop a Realistic Budget | |
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| Plan and Pace Event Activities | |
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| Deal With Risks and Liability Issues | |
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| Last-Minute Tasks and Tips | |
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| After the Event: Assessment and Follow-Up | |
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| Raising Money Through Business or Sales Activities | |
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| Tax Rules for Business Activities | |
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| Learn From Other Nonprofits' Experiences | |
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| Develop Your Own Great-And Low-Risk-Business Idea | |
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| Measure Your Ideas Against Reality | |
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| Final Planning and Test Runs | |
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| Licensing, Sponsorships, and Other Relationships With Existing Businesses | |
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| The Next Steps | |
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| Seeking Grants From Foundations, Corporations, and Government | |
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| Understand the Funders | |
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| Research Grant Prospects | |
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| The Proposal Process, From Query Letter Onward | |
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| Follow Up With the Funder | |
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| Grant Renewals | |
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| Creating Printed Communications Materials | |
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| Brochures | |
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| Newsletters | |
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| Annual Reports | |
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| Designing Your Website to Draw in Donors | |
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| Include Basic Identifying Information | |
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| Convey Your Organization's Personality | |
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| Keep It Fresh | |
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| Provide Interesting Content | |
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| Encourage Donations | |
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| Provide Information on Where the Money Goes | |
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| Mention Funders and Donors | |
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| Track Users | |
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| Help Online Searchers Find Your Site (Basic SEO) | |
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| Outreach Via Traditional and Social Media | |
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| Placing Stories With Traditional Media | |
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| What Makes a Good Story | |
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| Who to Approach With Your Story | |
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| Pitch and Place Stories | |
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| Protecting Your Nonprofit in Media Interactions | |
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| Making Your Own News: Social Media | |
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| Worksheets | |
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| Fundraising Worksheet 1: Sample Cost Analysis | |
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| Fundraising Worksheet 2: Fundraising Assets | |
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| Fundraising Worksheet 3: Fundraising Strategy Chart | |
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| Fundraising Worksheet 4: Mailing Evaluation | |
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| Fundraising Worksheet 5: Meeting Checklist | |
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| Fundraising Worksheet 6: Projected Special Event Expenses | |
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| Fundraising Worksheet 7: Projected Special Event Income | |
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| Fundraising Worksheet 8: Grant Priorities Summary Chart | |
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| Fundraising Worksheet 9: Grant Prospect Summary | |
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| Fundraising Worksheet 10: Check Your Website's Fundraising Effectiveness | |
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| Press Release Template | |
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| Using the Interactive Worksheets | |
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| Files Provided on Nolo's Website | |
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| Index | |