SAGE Brief Guide to Marketing Ethics
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Description: With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $45.00
Copyright year: 2012
Publisher: SAGE Publications, Incorporated
Publication date: 3/14/2011
Size: 6.00" wide x 8.75" long x 0.50" tall
|Theories of Ethics|
|Ethical Decision Making|
|Strategy and Ethics|
|Corporate Social Responsibility (CSR) and Corporate Social Performance (CSP)|
|Strategic Corporate Social Responsibility|
|Ethics and the Marketing Mix|
|Ethics of Marketing|
|Ethical Issues in Pricing|
|Predatory Pricing and Trading|
|Ethics and the Promotional Mix|
|Public Relations Ethics|
|Special Topics in Marketing Ethics|
|Marketing to Children|
|Cross-Cultural Consumer Marketing|
|Appendix: AMA Statement of Ethics|