SAGE Brief Guide to Marketing Ethics

Name: SAGE Brief Guide to Marketing Ethics
Price: 3.77 USD
Availability: InStock
ISBN: 9781412995146

ISBN-10: 1412995140

ISBN-13: 9781412995146

Edition: 2012

Authors: Sage Publications

List price: $68.00

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Description:

With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and…

Book details

List price: $68.00
Copyright year: 2012
Publisher: SAGE Publications, Incorporated
Publication date: 3/14/2011
Binding: Paperback
Pages: 232
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.638
Language: English



Preface



Business Ethics


Business Ethics


Theories of Ethics


Stakeholder Theory


Ethical Decision Making


Competition


Strategy and Ethics


Corporate Social Responsibility (CSR) and Corporate Social Performance (CSP)


Strategic Corporate Social Responsibility



Ethics and the Marketing Mix


Ethics of Marketing


Consumer Rights


Product Liability


Ethical Issues in Pricing


Price-Fixing


Predatory Pricing and Trading


Transfer Pricing



Ethics and the Promotional Mix


Advertising Ethics


Deceptive Advertising


Public Relations


Public Relations Ethics


Reputation Management



Special Topics in Marketing Ethics


Intellectual Property


Electronic Commerce


Marketing to Children


Minorities


Cross-Cultural Consumer Marketing


Multinational Marketing


Green Marketing


Greenwashing


Cause-Related Marketing


Appendix: AMA Statement of Ethics