| |
| |
| Preface | |
| |
| |
| Acknowledgments | |
| |
| |
| |
| Techniques of Interpretation | |
| |
| |
| |
| Semiotic Analysis | |
| |
| |
| A Brief History of the Subject | |
| |
| |
| The Problem of Meaning | |
| |
| |
| Social Aspects of Semiotics: The Individual and Society | |
| |
| |
| Saussure on the Science of Semiology | |
| |
| |
| Signs | |
| |
| |
| Forms of Signs | |
| |
| |
| Signs and Advertising | |
| |
| |
| Material Culture | |
| |
| |
| Objects and Identity | |
| |
| |
| Activities and Performances | |
| |
| |
| Music and Sound Effects | |
| |
| |
| Signs and Truth | |
| |
| |
| Facial Expressions as Signs | |
| |
| |
| Hyperreality | |
| |
| |
| Language and Speaking | |
| |
| |
| Connotation and Denotation | |
| |
| |
| The Synchronic and the Diachronic | |
| |
| |
| Syntagmatic Analysis | |
| |
| |
| Paradigmatic Analysis | |
| |
| |
| Intertextuality | |
| |
| |
| Dialogical Theory | |
| |
| |
| Metaphor and Metonymy | |
| |
| |
| Codes | |
| |
| |
| Semiotics of the Television Medium | |
| |
| |
| Some Criticisms of Semiotic Analysis | |
| |
| |
| A Checklist for Semiotic Analysis of Television | |
| |
| |
| Study Questions and Topics for Discussion | |
| |
| |
| Annotated Bibliography | |
| |
| |
| |
| Marxist Analysis | |
| |
| |
| Materialism | |
| |
| |
| The Base and the Superstructure | |
| |
| |
| False Consciousness and Ideology | |
| |
| |
| The Frankfurt School | |
| |
| |
| Class Conflict | |
| |
| |
| Alienation | |
| |
| |
| The Consumer Society | |
| |
| |
| John Berger on Advertising | |
| |
| |
| Bourgeois Heroes | |
| |
| |
| Hegemony | |
| |
| |
| The Problem of Media Consolidation | |
| |
| |
| The Danger of Being Doctrinaire | |
| |
| |
| Grid-Group Analysis | |
| |
| |
| Marxist Criticism in the Postmodern World | |
| |
| |
| Study Questions and Topics for Discussion | |
| |
| |
| Annotated Bibliography | |
| |
| |
| |
| Psychoanalytic Criticism | |
| |
| |
| The Unconscious | |
| |
| |
| Sexuality | |
| |
| |
| William A. Rossi on Sexual Aspects of the Foot and Shoe | |
| |
| |
| The Oedipus Complex | |
| |
| |
| On the Importance of Myth | |
| |
| |
| Id, Ego, and Superego | |
| |
| |
| The Structural Hypothesis Applied to Culture | |
| |
| |
| Symbols | |
| |
| |
| Defense Mechanisms | |
| |
| |
| Dreams | |
| |
| |
| Condensation and Displacement | |
| |
| |
| Aggression and Guilt | |
| |
| |
| Stereotypes and Aggressive Humor | |
| |
| |
| Freud and Beyond | |
| |
| |
| Jungian Psychoanalytic Theory | |
| |
| |
| Archetypes | |
| |
| |
| The Collective Unconscious | |
| |
| |
| The Myth of the Hero | |
| |
| |
| The Shadow Element in the Psyche | |
| |
| |
| The Anima and the Animus | |
| |
| |
| Psychoanalytic Analysis of Media: A Cautionary Note | |
| |
| |
| Study Questions and Topics for Discussion | |
| |
| |
| Annotated Bibliography | |
| |
| |
| |
| Sociological Analysis | |
| |
| |
| �mile Durkheim on Our Social Nature | |
| |
| |
| Some Basic Concepts | |
| |
| |
| Alienation | |
| |
| |
| Anomie | |
| |
| |
| Bureaucracy | |
| |
| |
| Class (Socioeconomic) | |
| |
| |
| Culture | |
| |
| |
| Deviance | |
| |
| |
| Elites | |
| |
| |
| Ethnicity | |
| |
| |
| Functionalism | |
| |
| |
| Lifestyle | |
| |
| |
| Marginalization | |
| |
| |
| Mass Communication and Mass Media | |
| |
| |
| Mass Society | |
| |
| |
| Postmodernism | |
| |
| |
| Race | |
| |
| |
| Role (Social) | |
| |
| |
| Sex (Gender) | |
| |
| |
| Socialization | |
| |
| |
| Status | |
| |
| |
| Stereotypes | |
| |
| |
| Values | |
| |
| |
| Uses and Gratifications | |
| |
| |
| Genres and Formulas | |
| |
| |
| Content Analysis | |
| |
| |
| Leo Lowenthal on Content Analysis | |
| |
| |
| Study Questions and Topics for Discussion | |
| |
| |
| Annotated Bibliography | |
| |
| |
| |
| Applications | |
| |
| |
| |
| Murderers on the Orient Express | |
| |
| |
| Organizing a Mystery | |
| |
| |
| Detectives as Semioticians | |
| |
| |
| Social and Political Dimensions | |
| |
| |
| Poirot as Revolutionary | |
| |
| |
| Study Questions and Topics for Discussion | |
| |
| |
| |
| Seven Points on the Game of Football (And Some Interesting Statistics) | |
| |
| |
| Football Is a Game of Signs | |
| |
| |
| Instant Replay and the Modern Sensibility | |
| |
| |
| Football Socializes Us | |
| |
| |
| Statistics About Televised Football | |
| |
| |
| Why Baseball Is Boring | |
| |
| |
| Football as an Alternative to Religion | |
| |
| |
| The Marxist Perspective | |
| |
| |
| Football and the Psyche | |
| |
| |
| Concluding Remarks | |
| |
| |
| Study Questions and Topics for Discussion | |
| |
| |
| |
| The Maiden With the Snake: Interpretations of a Print Advertisement | |
| |
| |
| Signs in Signs: A Primer on Applied Semiotics | |
| |
| |
| The Maiden in Paradise: A Case Study | |
| |
| |
| A Paradigmatic Analysis of the Fidji Advertisement | |
| |
| |
| Psychoanalytic Aspects of the Fidji Text | |
| |
| |
| An Aside on Moisturizers and Anxiety | |
| |
| |
| Final Comments on Perfume and Anxiety | |
| |
| |
| Study Questions and Topics for Discussion | |
| |
| |
| |
| All-News Radio and the American Bourgeoisie | |
| |
| |
| News and Alienation | |
| |
| |
| News and Ruling-Class Ideology | |
| |
| |
| Commercials and Anxiety | |
| |
| |
| Caught in the Middle | |
| |
| |
| News From Internet and Social Media | |
| |
| |
| Study Questions and Topics for Discussion | |
| |
| |
| |
| Video Games: A New Art Form | |
| |
| |
| Are Video Games an Art Form or a Medium? | |
| |
| |
| New Technologies and Video Games | |
| |
| |
| Janet Murray on Interactivity and Immersion | |
| |
| |
| Video Games and Addiction | |
| |
| |
| Video Games and the Problem of Violence | |
| |
| |
| Social and Physical Problems Caused by Video Games | |
| |
| |
| Video Games and Sexuality | |
| |
| |
| Conclusions | |
| |
| |
| Study Questions and Topics for Discussion | |
| |
| |
| |
| Cell Phones, Social Media, and the Problem of Identity | |
| |
| |
| An Epiphany | |
| |
| |
| Media Use by 8 - to 18-Year-Olds | |
| |
| |
| Social Media | |
| |
| |
| A Psychoanalytic Perspective on Youth and Social Media | |
| |
| |
| The Cell Phone as Sign: A Semiotic Perspective | |
| |
| |
| Marxist Perspectives on Cell Phones | |
| |
| |
| Conclusions | |
| |
| |
| Study Questions and Topics for Discussion | |
| |
| |
| Epilogue: Shmoos and Analysis | |
| |
| |
| Study Questions and Topics for Discussion | |
| |
| |
| Appendix: Simulations, Activities, Gaines, and Exercises | |
| |
| |
| Anatomy of a Tale | |
| |
| |
| Paradigmatic Analysis | |
| |
| |
| A L�vi-Straussian Analysis of Upstairs, Downstairs | |
| |
| |
| Steps in Playing L�vi-Strauss | |
| |
| |
| Dream Analysis | |
| |
| |
| Writing a Therapeutic Fairy Tale | |
| |
| |
| Origin Tales | |
| |
| |
| Radio Scripts | |
| |
| |
| Television Narrative Analysis | |
| |
| |
| The Propp Game | |
| |
| |
| An Example | |
| |
| |
| Metaphors | |
| |
| |
| How to Play the Metaphor Game | |
| |
| |
| Things to Consider | |
| |
| |
| Advertising Analysis | |
| |
| |
| Playing Aaron Wildavsky | |
| |
| |
| Textual Analysis | |
| |
| |
| Semiotic Analysis | |
| |
| |
| Marxist/Ideological Criticism | |
| |
| |
| Psychoanalytic Criticism | |
| |
| |
| Sociological Criticism | |
| |
| |
| Glossary | |
| |
| |
| References | |
| |
| |
| Author Index | |
| |
| |
| Subject Index | |
| |
| |
| About the Author | |