Media Literacy

ISBN-10: 1412979455

ISBN-13: 9781412979450

Edition: 5th 2011

Authors: W. James Potter

List price: $71.00 Buy it from $0.97
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

Used Starting from $32.58
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $71.00
Edition: 5th
Copyright year: 2011
Publisher: SAGE Publications, Incorporated
Publication date: 5/27/2010
Binding: Paperback
Pages: 488
Size: 7.75" wide x 9.50" long x 0.75" tall
Weight: 1.870
Language: English

Preface
Introduction
Why Increase Media Literacy?
Message Saturation
High Degree of Exposure
The Information Problem
The Big Question
Media Literacy
Conclusion
Media Literacy Approach
What Is Media Literacy?
The Three Building Blocks of Media Literacy
The Definition of Media Literacy
The Typology of Media Literacy
Advantages of Developing a Higher Degree of Media Literacy
Conclusion
Audience
Audience: Individual Perspective
Information Processing Tasks
Analyzing the Idea of Exposure to Media Messages
The Media Literacy Perspective
Conclusion
Industry Perspective on Audience
Shift From Mass to Niche Perspective on Audience
Identifying Niches
Attracting Audiences
Conditioning Audiences
Conclusion
Further Reading
Children as a Special Audience
Why Treat Children as a Special Audience?
Special Treatment From Regulators
Special Treatment From Parents
Reexamining the Case for Special Treatment
Conclusion
Industry
Development of the Mass Media Industries
Patterns of Development
Comparisons Across Mass Media
Conclusion
Economic Perspective
The Media Game of Economics
Characteristics of the Game
Media Industries' Strategies
Consumers' Strategies
Conclusion
Current Status
Convergence Across Media
General Employment Trends
Conclusion
Content
Mass Media Content and Reality
What Is Reality?
Organizing Principle: Next-Step Reality
The Importance of Media Literacy
Conclusion
News
Is News a Reflection or a Construction?
Can Journalists Be Objective?
Becoming Literate With News Content
Conclusion
Entertainment Content
tEntertainment Formula
tCharacter Patterns
tControversial Content Elements
tHealth
tValues
tBecoming Media Literate With Entertainment Messages
Advertising
Advertising Is Pervasive
Popular Surface Criticisms
Social Responsibility Versus Economic Responsibility
Becoming More Literate
Conclusion
Interactive Media
Development of Interactive Mass Media
Informational/Educational Interactive Content
Social Networking Mass Media
Interactive Media Games
Media Literacy
Conclusion
Effects
Proactive Perspective on Media Effects
Media Effects Are Constantly Occurring
Factors Influencing Media Effects
Media Literacy and Blame
Media Literacy: Controlling the Media Effects Process
Conclusion
Broadening Our Perspective on Media Effects
Timing of Effects
Type of Effects
Valence of Effects
Intentionality of Effects
Conclusion
Confronting the Issues
Who Controls the Mass Media?
Two Competing Values
Cross-Ownership and Control
Issues of Concern
Conclusion
Privacy With the Media
Defining Privacy
Invasions of Your Privacy
Public Opinion and Regulations
What Can We Do to Protect Our Privacy?
Conclusion
Piracy With the Media
What Is Piracy?
How Big Is the Problem?
Cracking Down on Piracy
Conclusion
Media Violence
Effects
Conception of Violence
Conclusion
Media Influence on Sports
The Money Cycle
Olympics
Conclusion
The Springboard
Personal Strategy for Increasing Media Literacy
Ten Techniques
Illustrations
Conclusion
Helping Others Increase Media Literacy
Interpersonal Techniques
Public Education
Societal Techniques
Conclusion
Profiles of the Mass Media Industries
Immediate and Long-Term Effects of Media on Individuals and Institutions
Contacts
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×