Designing and Managing a Research Project A Business Student's Guide

ISBN-10: 1412977754

ISBN-13: 9781412977753

Edition: 2nd 2011

List price: $69.00 Buy it from $2.89 Rent it from $38.07
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Designing and Managing a Research Project is a concise, easy-to-read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into three main sections, 'Laying the Foundations', 'Undertaking the Research', and 'Communicating the Results', which present a logical flow for the research project. A unique aspect of the book is the inclusion of particular chapters on topics like supervision, group work and ethics, and the focus of the discussion of data analysis (qualitative and quantitative). The authors have applied their years of past experience in supervising student projects, when writing this book to provide some actual examples of problems and practical guidelines. This unique book presents a step-by-step guide for undertaking Research Projects that is multidisciplinary in focus and student friendly in style. It could be used, as either a text, or a supplementary text on courses in management (including industrial psychology), and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful.
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Book details

List price: $69.00
Edition: 2nd
Copyright year: 2011
Publisher: SAGE Publications, Incorporated
Publication date: 7/20/2010
Binding: Paperback
Pages: 296
Size: 7.25" wide x 10.50" long x 0.50" tall
Weight: 1.144
Language: English

Michael Jay Polonsky (Ph.D) is an Alfred Deakin Professor and Chair in Marketing within the School of Management and Marketing at Deakin University, Melbourne, Australia. Prior to taking up this position, he was the Melbourne Airport Chair in Marketing within the School of Tourism, Hospitality and Marketing at Victoria University, and he has also taught at the University of Newcastle (Australia), Charles Sturt University (Australia), Massey University (New Zealand), the University of the Witwatersrand (South Africa), and Temple University (United States). He has a Ph.D from the Australian Catholic University, two master's degrees-- from Rutgers University and Temple University--as well as a BS from Towson State University. Michael's areas of research include environmental marketing/management, stakeholder theory, ethical and social issues in marketing, cross-cultural studies, and marketing education. He has published extensively across these areas authoring or co-authoring over 140 journal articles and presented more than 140 presentations at national and international conferences. �

The Foundations
Choosing a Topic
The Role of the Supervisor
Group Dynamics and the Role of Conflict
Ethical Considerations
Undertaking the Research
Planning the Research Project
Literature Review
Data Gathering
Qualitative Data Analysis
Quantitative Data Analysis
Establishing Recommendations
Communicating the Results
Presenting the Results
Writing the Report
Oral Presentations
Concluding Remarks
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