Music Business Handbook and Career Guide

ISBN-10: 1412976790

ISBN-13: 9781412976794

Edition: 9th 2010

Authors: David Baskerville

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Book details

List price: $94.00
Edition: 9th
Copyright year: 2010
Publisher: SAGE Publications, Incorporated
Publication date: 10/22/2009
Binding: Hardcover
Pages: 600
Size: 7.00" wide x 10.50" long x 1.25" tall
Weight: 2.640
Language: English

Author David Baskerville received a Ph.D. in music from UCLA. His background included staff composer-conductor for NBC-Hollywood; arranger for Nelson Riddle, Paramount Pictures, and 20th Century Fox; television producer for BBC-London; conductor at Radio City Music Hall; trombonist with the Seattle Symphony, Los Angeles Philharmonic, and NBC-Hollywood orchestra; Executive Vice President of Ad-Staff, Inc.; producer of award-winning broadcast commercials; Executive Editor of Tor Music Publishing Company; and President of Sherwood Recording Studios, Los Angeles (subsequently operated by Warner Bros. Records). He also served as a consultant to companies in the entertainment industry, such as Walt Disney Productions, and to research and marketing firms, such as Vidmar Com�muni�cations, Los Angeles. As an educator, Dr. Baskerville created and directed the music management program at the University of Colorado at Denver, where he became professor emeritus. He was a guest lecturer, consultant, or clinician at USC, UCLA, Chicago Musical College, Hartt School of Music, the Ohio State University, University of Miami, and Trebas Institute, Canada. He was a featured speaker at national conventions of the Music Educators National Conference, College Music Society, National Association of Jazz Educators, and the National Association of Schools of Music.

Music in the Marketplace
Music and Society: We've Got Music in Us
Art Versus Commerce: Music Changes Everything
Historical Development
Tools of the Trade: Everybody's Gotta Learn Sometime
T he Music Business System
Getting Through the Maze
Show Me the Money
Music Business Studies in Higher Education
Help Wanted!
Songwriting, Publishing, Copyright, and Licensing
Professional Songwriting
The Market
Predictors of Success
The Craft
The Business of Writing
Income Sources
Publishing Options
Evaluating Publishers
The Songwriters Guild of America
Contract Reassignment or Default
Breaking In
Music Publishing
Types of Publishers
Contracts With Writers
Split Publishing, Copublishing
Copyright Protection: Sampling
Promotion, Advertising
Income Sources
Trade Associations
Music Copyright
Essential Provisions
Key Terms
Exclusive Rights
Fair Use of Copyrighted Material
Copyright Ownership
Transfer or Assignment
Work Made for Hire
Musical Arrangements
Sound Recordings
Compulsory Mechanical License
Royalty Payments (Section 115[c])
Duration of Copyright
Infringement, Remedy
Record Counterfeiting, Penalties
Changing Laws
Rights in Names and Trademarks
A Final Note on Law
Music Licensing
Music Rights: An Overview
Performing Rights Organizations
Keeping Track of the Music
Membership Options
Mechanical Licenses
Synchronization Licenses
Cable Television Licenses
Video Licenses
Transcription Licenses
Special Use Permits
Jukebox Licenses
Dramatic Music Rights
Managing Artist Relationships
Agents, Managers, and Attorneys
Artists' Recording Contracts
AFTRA Agreements
AFM Agreements
Royalty Artist Contracts
Unions and Guilds
American Federation of Musicians
American Federation of Television and Radio Artists
American Guild of Musical Artists
American Guild of Variety Artists
Actors' Equity Association
Screen Actors Guild
International Alliance of Theatrical Stage Employees
Other Unions and Guilds
Artist Management
Discovering Each Other
The Financial Relationship
Manager's Commission
The Manager's Role
Advancing the Career
Personal Management Agreement
Producing, Performing, and Merchandising
Record Production
Record Producers
Matching Producer to Artist
Production Deals
The Recording Studio: Operation and Selection
The Five Stages of Record Production
Getting Started as a Producer
Professional Associations
Concert Production
Concert Promotion
Getting Started
Booking the Artist
Making an Offer
The Art of the Deal
Publicity and Public Relations
Licensed Music Merchandise
Arts Administration
The Classical Music Market
Representative Organizations
Symphonic Music
Funding the Arts
Classical Artist Management
Music Products
Music Retailers
Sales Leaders
Promotion of Musical Products
New Trends in Music Retail
Trade Associations
Opportunities for Employment
T he Recording Industry
R ecord Labels
Major Labels
Independent Labels
Specialty Labels
Do-It-Yourself Labels
Record Company Structure
Trade Associations
Record Promotion and Distribution
The Marketing Plan
The Elements of a Marketing Plan
Record Distribution
Record Markets
Understanding the Consumer
Research Topics
Data Sources
The Digital Age
The Double-Edged Sword
Internet Synergy
Labels Lay Seeds of Self-Destruction
Smaller, Cheaper, Faster, Better(?)
The Economics of Digital Distribution: Change and Evolution
The New Economic Order
The Digital Future
Music in Broadcasting, Film, and Theater
Music in Radio
Types of Stations
Audience Identification and Market Research
Spectrum of Formats
How Commercial Radio Stations Work
Music in Television and Video
Variety and Talk Shows
Music Specials/Events/Awards Shows
Theme Songs
Background Music and Foreground Spotlights
The Singer/Actors
The Commercials
The Evolving TV Picture
MTV and the Rise of the Music Video
Producing Short-Form Videos
Dramatic Scoring for Movies, TV, and Games
The Craft
Music Scoring for TV
Music Scoring for Video Games
Library Music
Hiring Practices
Music in Advertising
Influences on Style
Music Uses
Station Branding Logos
The Agency Role
Spot Production
Music and Theater
Types of Musical Theater
Theater Associations
Production Components
Business Music and Production Libraries
Foreground and Background Music
Service Companies
Production Music Libraries
Career Planning and Development
Career Options
Creative Careers
Directing/Producing Careers
Performing Careers
Teaching Careers
Broadcasting/Film/Video Game Careers
Music-Related Careers
Entrepreneurs/Starting Your Own Business
Starting Your Own Business
Getting the Process Started
Choosing a Name
Forms of Ownership
Permits and Legalities
Raising Funds
Accounting and Finance
Keeping Track of the Money
Operations Management
Motivating Employees
Where to From Here?
Career Development
Defining Goals
Climbing the Ladder
Finding Work
The Global View
Understanding Canada's Music Scene
Would You Believe a Government
The Record Industry in Canada
Live Music Opportunities in Canada
Quebec: Vive La Diff�rence
Promoting Music in Canada
Royalty Collection in Canada
Canada: A Hothouse for Talent-And a Challenge for U.S. Musicians
The World Outside the United States
The International Scene
New Patterns Around the World
International Copyright by Phil Hardy
Copyright Conventions
Multilateral and Bilateral Agreements
Intergovernmental Bodies and International
Membership and Copyright Forms
Selected Readings
Journals, Magazines, Newspapers, Newsletters
Professional Organizations
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