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| Preface | |
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| A Cultural Studies Approach to Media Theory | |
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| Cultural Studies, Multiculturalism and Media Culture | |
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| The State of Media Ownership and Media Markets: Competition or Concentration and Why Should We Care? | |
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| The Meaning of Memory: Family, Class and Ethnicity in Early Network TV Programs | |
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| Hegemony | |
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| Extreme Makeover: Home Edition: An American Fairy Tale. | |
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| Women Read the Romance: The Interaction of Text and Context | |
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| Star Trek Rerun, Reread, Rewritten: Fan Writing As Textual Poaching | |
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| Gender, Race and Class in Media | |
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| Hetero Barbie? | |
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| Sex and the City: Carrie Bradshaw's Queer Postfeminism | |
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| The Whites of Their Eyes | |
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| Pornographic eroticism and sexual grotesquerie in representations of African-American Sportswomen | |
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| What Does Race Have to Do With Ugly Betty: An Analysis of Privilege and Postracial (?) Representation on a Television Sitcom | |
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| Ralph, Fred, Archie, Homer and the King of Queens: Why Television Keeps Re-creating the Male Working-class Buffoon | |
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| Reading Texts Critically | |
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| Television's 'New' Feminism: Prime-time Representations of Women and Victimization | |
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| Mother of the Year: Kathy Hilton, Lynne Spears, Dina Lohan and Bad Celebrity Motherhood | |
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| More than Baby Mamas: Black Mothers and Hip-Hop Feminism | |
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| Political Culture Jamming: The Dissident Humor of The Daily Show with Jon Stewart | |
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| Educating The Simpsons: Teaching Queer Representations in Contemporary Visual Media | |
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| 'Sexy Like a Girl and Horny Like a Boy': Contemporary Gay 'Western' Narratives about Gay Asian Men | |
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| When in Rome: Heterosexism, Homophobia, and Sports Talk Radio | |
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| Disability, Gender and Difference on The Sopranos | |
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| Advertising and Consumer Culture | |
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| Image-Based Culture | |
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| The New Politics of Consumption: Why Americans Want So Much More Than They Need. | |
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| Reaching African American Consumers | |
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| Inventing the Cosmo Girl | |
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| Sex, Lies and Advertising | |
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| Unraveling the Knot: Political Economy and Cultural Hegemony in Wedding Media | |
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| Supersexualize Me! | |
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| Advertising and the Construction of White Masculinity | |
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| Representing Sexualities | |
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| White Man's Burden: Gonzo Pornography and the Construction of Black Masculinity | |
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| No Money Shot? Commerce, Pornography and New Sex Taste Cultures | |
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| "That's So Fun": Selling Pornography for Men to Women in The Girls Next Door | |
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| One Night in Paris (Hilton): Wealth, Celebrity and the Politics of Humiliation | |
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| The Pornography of Everyday Life | |
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| There Are Bitches and Hoes | |
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| Three Faces of Eva: Perpetuation of the Hot-Latina Stereotype in Desperate Housewives | |
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| The Limitations of the Discourse of Norms: Gay Visibility and Degrees of Transgression | |
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| "This is the Way We Live. . .and Love!": Feeding on and Still Hungering for Lesbian Representation in The L Word | |
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| Growing up with Contemporary Media | |
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| The Future of Childhood in the Global Television Market | |
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| From Tony the Tiger to Slime Lime: The Content of Commercial Images | |
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| La Princesa Plastica: Hegemonic and Oppositional Representations of Latinidad in Hispanic Barbie | |
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| Monarchs, Monsters and Multiculturalism: Disney's Menu for Global Hierarchy | |
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| Constructing the New Ethnicities: Media, Sexuality and Diaspora Identity in the Lives of South Asian Immigrant Girls | |
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| HIV On TV: Conversations with Young Gay Men | |
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| Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life | |
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| Born to Be Wired | |
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| Video Games and Machine Dreams of Domination | |
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| Strategic Simulations and our Past: Bias of Computer Games in Presentation of History | |
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| You Play Like a Girl: Cross-Gender Competition and the Uneven Playing Field | |
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| Is TV for Real? | |
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| Marketing 'Reality' to the World: Survivor, Post-Fordism and Reality Television | |
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| The Political Economy of Amateurism | |
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| Critiquing Reality-Based Televisual Black Fatherhood: A Critical Analysis of Run's House and Snoop Dogg's Father Hood | |
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| Disciplining the Housewife in Desperate Housewives and Domestic Reality Television | |
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| "Take Responsibility for Yourself": Judge Judy and the Neoliberal Citizen." | |
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| The Anxieties of the Enterprising Self and the Limits of Mind Cure in the Age of Oprah | |
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| Television and the Domestication of Cosmetic Surgery | |
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| "Tyra Banks Is Fat": Reading (Post-Racism and Post-Feminism in the New Millennium | |
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| Resisting, Reiterating, and Dancing Through: The Swinging Closet Doors of Ellen DeGeneres's Televised Personalities | |
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| Interactivity, Virtual Community and Fandom | |
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| Pop Cosmopolitanism: Mapping Cultural Flows in an Age of Convergence | |
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| Reading the Romance of Fan Cultural Production: Music Videos of a Television Lesbian Couple | |
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| "Don't Hate the Player, Hate the Game": The Racialization of Labor in World of Warcraft | |
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| Sex Lives in Second Life | |
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| From Smart Fan to Backyard Wrestler: Performance, Context and Aesthetic Violence | |
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| Accidental Activists: Fan Activism in the Soap Opera Community | |
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| Insiders-Outsiders: Dr. Laura and the Contest for Cultural Authority in LGBT Media Activism | |
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| Alternative Contents Index | |
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| A List of Media Activist Organizations | |
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| Glossary | |
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| Author Index | |
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| Subject Index | |
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| About the Editors | |
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| About the Contributors | |