Focus Groups A Practical Guide for Applied Research

Name: Focus Groups A Practical Guide for Applied Research
Price: 6.75 USD
Availability: InStock
ISBN: 9781412969475

ISBN-10: 1412969476

ISBN-13: 9781412969475

Edition: 4th 2009

Authors: Richard A. Krueger, Mary Anne Casey, Ashwani Kumar

List price: $65.00

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This volume provides practical advice on setting up and running focus groups and covers the entire process from designing a project to reporting the results.

Book details

List price: $65.00
Edition: 4th
Copyright year: 2009
Publisher: SAGE Publications, Incorporated
Publication date: 10/15/2008
Binding: Comb Bound
Pages: 240
Size: 7.75" wide x 9.00" long x 0.75" tall
Weight: 1.034
Language: English

Ashwani Kumar is Associate Professor at the Tata Institute of Social Sciences, Mumbai. He is also the author of lsquo;Community Warriors: State, Peasants and Caste Armies in Biharrsquo; (Anthem Press 2008). Dirk Messner is Director of the German Development Institute (DIE) in Bonn and Professor of Political Science at the University Duisburg-Essen. He is also a member of the German Advisory Council on Global Change (WBGU).



Preface


Acknowledgements



Overview of Focus Groups



Planning the Focus Group Study



Developing a Questioning Route



Participants in a Focus Group



Moderating Skills



Analyzing Focus Group Results



Reporting



Styles of Focus Group Research



Focus Group Interviews With Young People



International and Cross-Cultural Focus Groups Interviewing



Telephone and Internet Focus Group Interviewing



Focus Group Interviews Within the Organization



Modifications of Focus Groups



Answering Questions About the Quality of Focus Group Research