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Preface | |
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Acknowledgments | |
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Organizations and Rhetoric in Contemporary Culture | |
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Defining Rhetoric | |
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Defining an Organization | |
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Defining Organizational Rhetoric | |
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Understanding Organizational Rhetoric | |
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Characteristics of Organizational Rhetoric | |
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Reasons for Studying Organizational Rhetoric | |
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Goals for Studying Organizational Rhetoric | |
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Practical Outcomes of Studying Organizational Rhetoric | |
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A Process for Analyzing Organizational Rhetoric | |
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Conclusion | |
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Identifying Rhetorical Strategies in Organizational Rhetoric | |
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Canon of Invention | |
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Canon of Organization in Organizational Rhetoric | |
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Canon of Style in Organizational Rhetoric | |
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Canon of Delivery in Organizational Rhetoric | |
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Interdependence of Invention, Organization, Style, and Delivery in Organizational Rhetoric | |
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Canon of Memory in Organizational Rhetoric | |
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Special Situations and Rhetorical Strategies | |
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Conclusion | |
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Worksheet for Identifying Rhetorical Strategies in Organizational Texts | |
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Rhetorical Situations in Organizations | |
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The Importance of Context in Rhetoric | |
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Two Perspectives on Rhetorical Situations | |
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The Rhetorical Situation in Organizational Rhetoric | |
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Researching the Rhetorical Situation | |
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Conclusion | |
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Case Study: A Showdown Over Power in Texas | |
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Worksheet for Describing Rhetorical Situations in Organizations | |
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Critical Approaches to Organizational Rhetoric | |
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Historical Overview | |
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Key Ideas in Critical Approaches to Organization Studies and Organizational Rhetoric | |
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Summary of the Key Concepts in Critical Theory/Perspectives | |
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Making Choices: Ethics and Organizational Rhetoric | |
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Conclusion | |
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Note | |
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Evaluating and Critiquing Organizational Rhetoric | |
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Two Approaches to Analyzing Organizational Rhetoric | |
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Conclusion | |
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Worksheet for Conducting an Evaluative Reading | |
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Worksheet for Conducting a Critical Reading | |
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Identity Creation and Maintenance Rhetoric | |
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The Foundation for Identity Rhetoric: Organizational Identity | |
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Identity Building Rhetoric | |
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Identity Maintenance Rhetoric | |
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Evaluating and Critiquing Identity Creation and Maintenance Rhetoric | |
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Conclusion | |
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Case Study: "Who Says the Internet Is Only For Young People?" Identity and Disaster Relief | |
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Rhetoric About Issues | |
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Defining Issues and Issue Management in Organizations | |
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Foundation for Understanding Issues Rhetoric: Issue Life Cycles | |
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Issue Management: The Rhetorical Situation | |
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Strategies for Rhetoric About Issues | |
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Evaluating and Critiquing Rhetoric About Issues | |
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Conclusion | |
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Case Study: Menu Labeling---Healthy Idea or Big Brother? | |
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Rhetoric About Organizational Risk | |
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Defining Risk in Organizations | |
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Foundations for Understanding Risk Rhetoric | |
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The Rhetorical Situation for Risk Rhetoric | |
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Strategies for Rhetoric About Risk | |
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Evaluating and Critiquing Rhetoric About Risk | |
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Conclusion | |
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Case Study: No Bodies in My Backyard | |
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Crisis Rhetoric | |
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Defining Rhetoric About Crisis | |
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Foundation for Understanding Crisis Rhetoric: Life Cycle of a Crisis | |
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Crisis Management: The Rhetorical Situation | |
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Strategies in Crisis Rhetoric | |
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Evaluating and Critiquing Organizational Rhetoric About Crisis | |
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Case Study: The Perfect Storm | |
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Organizational Rhetoric for Internal Audiences | |
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The Rhetorical Situation in Internal Organizational Rhetoric | |
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Rhetorical Strategies for Internal Messages | |
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Evaluating and Critiquing Internal Organizational Rhetoric | |
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Conclusion | |
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Case Study: A New Record---Transitioning to Electronic Medical Records | |
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Epilogue: The Ancient Art of Rhetoric in a Complex Organizational World | |
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Rhetoric in a Globalized Organizational World | |
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Corporate Rhetoric in Nonprofit Organizations | |
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Traditional Rhetorical Strategies in Contemporary Forms | |
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The Environment as Situation and Strategy | |
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Appendix: Worksheets for Analyzing Organizational Rhetoric | |
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Worksheet for Identifying Rhetorical Strategies in Organizational Texts | |
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Worksheet for Describing Rhetorical Situations in Organizations | |
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Worksheet for Conducting an Evaluative Reading | |
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Worksheet for Conducting a Critical Reading | |
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References | |
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Index | |
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About the Authors | |