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Social Marketing Influencing Behaviors for Good

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ISBN-10: 1412956471

ISBN-13: 9781412956475

Edition: 3rd 2008

Authors: Philip Kotler, Nancy R. Lee

List price: $70.95
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Description:

The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. Its theme is that knowledge, techniques, and technologies now exist to organize and implement effective social change programs in virtually every area of social concern, both locally and nationally.
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Book details

List price: $70.95
Edition: 3rd
Copyright year: 2008
Publisher: SAGE Publications, Incorporated
Publication date: 12/17/2007
Binding: Paperback
Pages: 456
Size: 7.25" wide x 8.75" long x 1.00" tall
Weight: 1.628
Language: English

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the…    

Nancy R. Lee , MBA, is president of Social Marketing Services, Inc., in Seattle, Washington, and an adjunct faculty member at the University of Washington, where she teaches social marketing and marketing in the public sector. With more than 25 years of practical marketing experience in the public and private sectors, Ms. Lee has held numerous corporate marketing positions, including vice president and director of marketing for Washington's second-largest bank and director of marketing for the region's Children's Hospital and Medical Center. She conducts seminars and workshops on social marketing around the world, and has been a strategic adviser for behavior change campaigns in the areas…    

Foreword - Alan Andreasen
Dedication
Understanding Social Marketing
Defining Social Marketing
Marketing Highlight: "Save the Crabs. Then Eat Them."
What Is Social Marketing?
Where Did the Concept Originate?
How Does Social Marketing Differ from Commercial Sector Marketing?
How Is It Different from Nonprofit Marketing, Public Sector Marketing and Cause Promotions?
Who Does Social Marketing?
What Social Issues Can Benefit from Social Marketing?
What Are Other Ways to Impact Social Issues?
What Is the Social Marketer's Role in Influencing Upstream Factors?
Steps in the Strategic Marketing Planning Process
Marketing Highlight: "Verb���Ǡ�� Summer Scoreca