McDonaldization of Society

ISBN-10: 1412954304

ISBN-13: 9781412954303

Edition: 5th 2008

Authors: George Ritzer

List price: $45.95 Buy it from $0.99
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Instructor Praise for This Book "The text is eminently readable. Many of my students . . . identify with the themes very rapidly. They see the connections with their own world of experience and gain confidence in thinking sociologically." ???Michael Nofz, University of Wisconsin ???This book has been a fabulous success with students because it combines elements of critical social theory, readability . . . and popular culture.??? ???Charles R. Frederick, Jr., Indiana University Student Praise for This Book ???The text opened my eyes up a bit to the world around me.??? ???I really enjoyed the writing style of the book. . . . I thought of it as a book I would recommend to friends, not as a textbook.??? As one of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today??'s readers in a way that few other books have. A major effort has been made in The McDonaldization of Society 5 to update many examples to speak relevantly to today??'s student. This engaging book, sure to spark debate both in and out of the classroom, connects the everyday world of the ???twenty-something??? consumer with sociological analysis. New to McDonaldization 5Presents a new concluding chapter on Starbuckization: A new Chapter 10 titled ???The Starbuckization of Society???? examines the Starbucks phenomenon in relation to McDonaldization. Links pop culture to McDonaldization with contemporary examples: Updated examples include online dating services, Viagra, MDMA (Ecstasy), text messaging, Chipotle, Pollo Campero, extreme sports, robotic surgery with the Da Vinci system, Snack Wraps, megachurches, and more.Features an increased focus on globalization: Global issues are more prevalent throughout this edition, particularly in the discussion of the relationship between McDonaldization and the environment in Chapter 7. Looks at precursors and future possibilities of McDonaldization: A revised Chapter 2 combines a discussion of the precursors of McDonaldization and content on dealing with contemporary changes in, and future possibilities of, a McDonaldized world. Ancillaries An Instructor??'s Resource CD-ROM features PowerPoint presentations, suggested essay questions and activities, video resources, teaching tips, an interview with the author, and more A student study site at includes interviews with the author, Learning from SAGE Journal Articles, student activities, and more IRCDs are available for qualified instructors only. To request an IRCD for this book please contact Customer Care at 1.800.818.7243 (6 am ??? 5 pm Pacific Time) or by emailing with course name and enrollment and your university mailing address to expedite the process. Intended Audience The bestselling The McDonaldization of Society is already in use in a variety of courses: Sociology???????????????????????????????????????????????????????????????????????? Business & Management Introduction to Sociology???????????????????????????????? Consumer Behavior Social Problems?????????????????????????????????????????????????????????? Organizational Communication Social Change????????????????????????????????????????????????????????????????Foundations of Leadership Globalization Sociology of Work It is also popular in freshman seminars, as well as withthose interested in social criticism.
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Book details

List price: $45.95
Edition: 5th
Copyright year: 2008
Publisher: Pine Forge Press
Publication date: 8/31/2007
Binding: Paperback
Pages: 320
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 1.166
Language: English

An Introduction to McDonaldization
McDonald's as a Global Icon
The Long Arm of McDonaldization
The Dimensions of McDonaldization
Critique of McDonaldization: The Irrationality of Rationality
Illustrating the Dimensions of McDonaldization: The Case of Ikea
The Advantages of McDonaldization
What Isn't McDonaldized?A Look Ahead
The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond
Bureaucratization: Making Life More Rational
The Holocaust: Mass-Produced Death
Scientific Management: Finding the One Best Way
The Assembly Line: Turning Workers into Robots
Levittown: Putting Up Houses -- "Boom, Boom, Boom"Shopping Centers: Malling AmericaMcDonald's: Creating the "Fast-Food Factory"McDonaldization and Contemporary Social Changes
Efficiency: Drive-Throughs and Finger Foods
Streamlining the Process
Simplifying the Product
Putting Customers to Work
Calculability: Big Macs and Little Chips
Emphasizing Quantity Rather Than Quality of Products
Reducing Production and Service to Numbers
Predictability: It Never Rains on Those Little Houses on the Hillside
Creating Predicatable Settings
Scripting Interaction with Customers
Making Employee Behavior Predictable
Creating Predictable Products and Processes
Minimizing Danger and Unpleasantness
Control: Human and Nonhuman Robots
Controlling Employees
Controlling Customers
Controlling the Process and the Product
The Ultimate Examples of Control? Birth and Death
The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"Inefficiency: Long Lines at the Checkout
High Cost: Better Off at Home
False Friendliness: "Hi, George"Disenchantment: Where's the Magic?Health and Environmental Hazards: Even Your Pets Are at Risk
Homogenization: It's No Different in Paris
Dehumanization: Getting Hosed at "Trough and Brew"
Globalization and Mc
Donaldization: Does It All Amount to...Nothing?Globalization
McDonaldization and Grobalization
Nothing-Something and McDonaldization
Nothing-Something and Grobalization-Glocalization
The Case for McDonaldization as an Example of the Glocalization of Something
The Case for McDonaldization as an Example of the Grobalization of Nothing
Dealing with McDonaldization: A Practical Guide
Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules
Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza Di Spagna
Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds
Some Concluding Thoughts
The Starbuckization of Society?Howard Schultz and the Founding of the Starbucks Empire: No More Swill
What Has Starbucks Added to, or Removed from, the McDonald's Model?
Should the Concept of "Starbuckization" Replace "McDonaldization"?
The "Starbucks' Effect"The Convergence of Starbucks and McDonald's
About the Author
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