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| Preface | |
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| An Introduction to McDonaldization | |
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| McDonald's as a Global Icon | |
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| The Long Arm of McDonaldization | |
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| The Dimensions of McDonaldization | |
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| Critique of McDonaldization: The Irrationality of Rationality | |
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| Illustrating the Dimensions of McDonaldization: The Case of Ikea | |
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| The Advantages of McDonaldization | |
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| What Isn't McDonaldized?A Look Ahead | |
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| The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond | |
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| Bureaucratization: Making Life More Rational | |
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| The Holocaust: Mass-Produced Death | |
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| Scientific Management: Finding the One Best Way | |
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| The Assembly Line: Turning Workers into Robots | |
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| Levittown: Putting Up Houses -- "Boom, Boom, Boom"Shopping Centers: Malling AmericaMcDonald's: Creating the "Fast-Food Factory"McDonaldization and Contemporary Social Changes | |
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| Efficiency: Drive-Throughs and Finger Foods | |
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| Streamlining the Process | |
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| Simplifying the Product | |
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| Putting Customers to Work | |
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| Calculability: Big Macs and Little Chips | |
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| Emphasizing Quantity Rather Than Quality of Products | |
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| Reducing Production and Service to Numbers | |
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| Predictability: It Never Rains on Those Little Houses on the Hillside | |
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| Creating Predicatable Settings | |
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| Scripting Interaction with Customers | |
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| Making Employee Behavior Predictable | |
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| Creating Predictable Products and Processes | |
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| Minimizing Danger and Unpleasantness | |
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| Control: Human and Nonhuman Robots | |
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| Controlling Employees | |
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| Controlling Customers | |
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| Controlling the Process and the Product | |
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| The Ultimate Examples of Control? Birth and Death | |
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| The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"Inefficiency: Long Lines at the Checkout | |
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| High Cost: Better Off at Home | |
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| False Friendliness: "Hi, George"Disenchantment: Where's the Magic?Health and Environmental Hazards: Even Your Pets Are at Risk | |
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| Homogenization: It's No Different in Paris | |
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| Dehumanization: Getting Hosed at "Trough and Brew" | |
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| Globalization and Mc | |
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| Donaldization: Does It All Amount to...Nothing?Globalization | |
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| McDonaldization and Grobalization | |
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| Nothing-Something and McDonaldization | |
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| Nothing-Something and Grobalization-Glocalization | |
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| The Case for McDonaldization as an Example of the Glocalization of Something | |
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| The Case for McDonaldization as an Example of the Grobalization of Nothing | |
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| Dealing with McDonaldization: A Practical Guide | |
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| Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules | |
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| Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza Di Spagna | |
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| Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds | |
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| Some Concluding Thoughts | |
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| The Starbuckization of Society?Howard Schultz and the Founding of the Starbucks Empire: No More Swill | |
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| What Has Starbucks Added to, or Removed from, the McDonald's Model? | |
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| Should the Concept of "Starbuckization" Replace "McDonaldization"? | |
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| The "Starbucks' Effect"The Convergence of Starbucks and McDonald's | |
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| Bibliography | |
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| Notes | |
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| Index | |
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| About the Author | |