Public Relations Concepts, Practice and Critique

Name: Public Relations Concepts, Practice and Critique
Price: 8.28 USD
Availability: InStock
ISBN: 9781412930482

ISBN-10: 1412930480

ISBN-13: 9781412930482

Edition: 2008

Authors: Jacquie Lâ€²Etang

List price: $80.00

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Description:

'...LEtang reinvents the textbook genre in form and content while simultaneously investing it with lan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims' - Dr David McKie, Professor of Management Communication, Waikato Management School 'Jacquie LEtangs Public Relations: Theories, Practices and Critiques at long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students…

Book details

List price: $80.00
Copyright year: 2008
Publisher: SAGE Publications, Limited
Publication date: 12/7/2007
Binding: Paperback
Pages: 304
Size: 7.30" wide x 9.13" long x 0.63" tall
Weight: 1.188
Language: English

Jacquie L#8242;Etang#8242;s books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.



Introduction


Critical Thinking and Interdisciplinary Perspectives


Public Relations


Defining the Discipline and the Practice


Reputation, Image and Impression Management


Risk, Issues and Ethics


Public Affairs and the Public Sphere


Media Perspectives


Critique, Effects and Evaluation


Health Communication and Social Marketing


Public Relations and Management


Organizational Communication


Understanding and Researching Organizations


Public Relations in 'Promotional Culture' and 'in Everyday Life'


Public Relations in a Globalized World


Key Thinkers and Thought in Public Relations