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| Preface | |
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| Why Communication Is Import | |
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| Little Help From Science | |
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| So You Think You're Not Understood? | |
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| Acknowledgments | |
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| Effective Communication: 'It's Not About You' | |
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| What Kind of Communication Do You Need? | |
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| 'Checklist Communication'--Best Done Quickly | |
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| 'Convincing Communication'--Requires More Preparation | |
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| Dominant and Subordinate Roles | |
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| Simultaneous Feedback | |
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| How the Message You Send Gets Meaning | |
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| Leadership: Communicating Your Vision | |
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| Seek to Share Understanding | |
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| 'Felt Sense': Your Body Knows | |
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| Monkey See, Monkey Communicate--'Mirror Neurons' | |
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| Chapter 1 Summary | |
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| Key Ideas | |
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| Message Strategies - What to Speak and What to Write: 'Attitude in 90% of Speaking' | |
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| Power of Speaking: Oral Communication | |
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| The Essence of Communication: Meaning | |
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| Poor Communication Teaching | |
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| Before You Speak, Set Your Attitude | |
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| Speaking Delivers Less Content | |
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| Nonverbal Communication | |
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| When You Talk, You Show How You Feel | |
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| During Great Communication, You Disappear | |
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| Here's What Great Attitude Feels Like | |
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| Most Motivating Emotion = Enthusiasm | |
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| Communication Toolbox | |
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| Telephone and Voicemail Techniques | |
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| First Rule: You're Introducing--Ask for Permission to Speak | |
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| Telephone: Your've Lost 55 Percent of Your Ability to Create Meaning | |
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| Visualize Your Listener--Imagine Your Unseen Listener | |
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| When to Leave Your Name and Number | |
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| Chapter 2 Summary | |
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| Key Ideas | |
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| 'Communicator's Checklist' | |
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| The Power and Limitations of Speaking | |
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| Miscommunication Is Common | |
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| What to Write/What to Say? | |
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| The Power of Speaking | |
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| What Was Rememered and What Was Forgotten | |
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| Your "Self" Was Formed Over Time | |
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| Some Brain Patterns Are On-Board at Birth | |
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| Brain Programmed Through Sensory Information | |
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| Secret Behind Using Sense Memory | |
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| Sensory Preference--'Different Senses for Different People' | |
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| Symbols | |
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| The Basic Element of Communication: The Sign | |
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| Theatre of the Mind | |
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| Types of Symbols | |
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| Denotative Symbols | |
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| Connotative Symbols | |
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| Persuasive Messages Contain Both Denotative and Connotative Symbols | |
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| Contextual Meaning | |
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| Color | |
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| Lines | |
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| Space | |
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| Subtle Symbols: Power and Confidence | |
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| Touch | |
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| Smells | |
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| Emotions and Fear | |
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| Persuading Angry People | |
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| Handling Angry Supervisors and Customers | |
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| Using Fear to Persuade | |
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| Fear Messages Can Backfire--Watch Out: "Fear Appeals Must Be Handled Carefully' | |
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| 'Buyers' Four Big Fears' | |
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| The Professional Loser | |
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| Persuasion Ethics | |
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| Chapter 3 Summary | |
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| Key Ideas | |
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| 'Communicator's Checklist' | |
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| When You're Afraid to Communicate: 'Understanding Anxiety and Fear' | |
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| Why Must You Manage Your Speech Anxiety? | |
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| If You Never Get Communication Anxiety, You're a Rare Bird | |
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| Communication Anxiety: Silent Enemy of Success | |
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| Americans' Greatest Phopias | |
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| When It's Your Turn to Speak, Do You Get These Symptoms? | |
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| When You'll Get It | |
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| Strategies When You're Not a 'Master of the Message' | |
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| Communication Toolbox | |
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| The Thinking Person's Approach: Understanding the Psychophysiology of Anxiety | |
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| Anxiety Manufacturing Plant: Your Brain Stem | |
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| Chapter 4 Summanry | |
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| Key Ideas | |
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| 'Communicator's Checklist' | |
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| Managing Communication Anxiety: 'Action Steps You Can Take' | |
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| Action Steps You Can Take | |
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| Some Anxiety Is Good | |
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| Decide: Is It Fear or Excitement? | |
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| Don't Try to Be Cool--You Won't Look Confident | |
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| Idle Your Engine | |
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| Be Here Now | |
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| 'Square Breathing' | |
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| 'Calm Down Breathing' | |
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| Stretch Away Your Tension | |
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| How to Build a List of 'Personal Power Thoughts' | |
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| Taking Control of Persistent Fears | |
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| False Alarms Go Off in Your Head | |
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| Your Brain Stem Is Obsessed With Fear | |
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| The Deer-in-the-Headlights Look | |
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| Communication Toolbox | |
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| Dealing With Balnking Out | |
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| Two Different Speed Zones--Yours and the Audience's | |
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| Blanking Out Under Pressure | |
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| Know More About How Your Mind Works: 'Attribution of Cause' | |
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| How to Use the Power of Attribution Theory to Manage Speech Anxiety | |
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| Seven Keys to Managing: Communication Anxiety | |
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| Advanced Fear Management | |
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| Getting More Help | |
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| Medical Management by Corey Goldstein, M.D. | |
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| What to Do When communication Anxiety is Overwhelming | |
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| Non-pill Relief | |
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| A Pill May Help | |
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| Medications That Ease Communication Anxiety | |
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| Help Is Available | |
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| Chapter 5 Summary | |
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| Key Ideas | |
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| 'Communicator's Checklist' | |
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| Making People Believe You: 'Persuasive Communication' | |
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| First, People Must Believe You--Managing Your Credibility | |
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| Source Credibility | |
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| You've Got to Answer Your Listeners' Unasked Questions | |
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| Credibility and the Team Player | |
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| Ancient Greeks' Secrets of Credibility | |
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| 'Three Pillars of Credibility': Expertise, Trustworthiness, and Goodwill | |
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| The Four Component of Credibility | |
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| Fluid presentation--Another Type of Dynamism | |
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| Credibility From the Audience's Eyes | |
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| Attribution Theory and Credibility | |
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| Put Your Credibility to Work | |
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| Credibility Builders: Some Tricks of the Trade | |
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| 'Wingman' Technique | |
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| 'Wingman' in the Sales Call | |
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| You're a Product | |
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| 'Wingman' in Job Interviews | |
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| The Single Most Effective Political commercial | |
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| Warning: High Credibility Can Backfire on the Professional | |
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| When High Credibility Can Kill You | |
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| Credibility and the Business Professional | |
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| Chapter 6 summary | |
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| Key Ideas | |
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| 'Communicator's Checklist' | |
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| Message Packaging - Strategies for Formatting Presentations: 'How You Say It' | |
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| Opening the Presentation | |
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| The 'Question Opening' | |
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| 'Einstein's Time Shift' | |
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| The Power of Brainwashing | |
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| How to Structure Your Presentation With Questions | |
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| A Classic Presentation Format--'Tell'Em' | |
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| The 'Cold Closing' | |
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| No 'Thank You' Allowed | |
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| Warning: Don't Ask for Questions | |
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| A Perfect Strategy: The 'Nichols's Two-Things' Presentation | |
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| Write Your Presentation in Five Minutes | |
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| The Final Format--Presenting as a Tem Member | |
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| Benefits of Team Presentations | |
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| Specialty Roles | |
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| The 'Hand-Off' | |
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| 'Wingman' in Team Presentations | |
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| Communication Toolbox | |
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| 'Communicator's Checklist' | |
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| Opening the Presentation | |
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| The 'Question Opening'--Four Steps | |
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| Checklist for Successfully Executing the 'Question Opening' | |
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| 'Cold Closing' Checklist | |
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| Specialist Checklist | |
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| Chapter 7 Summary | |
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| Key Ideas | |
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| Message Delivery - 'Performing the Presentation' | |
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| You're in Showbiz--Entertain 'Em | |
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| Power of Selective Attention | |
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| Fight Back--Work to Refresh Their Attention Frequently | |
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| Before You Are Introduced, See If Your Audience Has a Pulse | |
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| Prepare for the Disaster That Will Never Come | |
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| Let Your Body Speak for You | |
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| Projecting Your Attitude to Your Audience | |
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| Take Charge of the Room | |
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| Business Presentations Are Not Storytelling | |
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| Business Presentations Versus Social Presentations | |
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| Presenting PowerPoint Slides | |
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| 'Turn, Touch, & Tell' | |
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| Presenting Graphs | |
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| Communication Toolbox | |
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| Ten Tips and Rules for Persuasive Presentations | |
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| Handling the Audience's Questions | |
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| Voice Control | |
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| Chapter 8 Summary | |
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| Key Ideas | |
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| 'Communicator's Checklist' | |
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| Writing E-mails and Memos With High Communication Factor | |
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| Busy People Scan | |
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| Stop Sending Out Rough Drafts | |
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| Advantage to Written Communication | |
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| Three Ideas to Get Your E-mails and Memos Read | |
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| Idea One--Use Typeface and White Space | |
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| Why People Like Sans Serif | |
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| Pick Proportional Type | |
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| Don't Use Reverse Typeface | |
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| White Space Directs the Eye | |
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| Idea Two-Prep Your Reader's Brain | |
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| Bullets--When Should You Use Bullets? | |
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| Bullet FAQs | |
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| Communication Toolbox | |
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| E-mail Techniques | |
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| Starting Your E-mail--What to Write First | |
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| Subject Lines | |
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| Essential Elements | |
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| Idea Three--Motivate Your Reader to Read | |
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| Memo Writing Rules | |
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| Writing With High Communication Factor | |
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| Common Grammatical Errors | |
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| Editing Tips | |
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| Writing of Motivation Sentence | |
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| Chapter 9 Summary | |
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| Key Ideas | |
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| 'Communicator's Checklist' | |
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| Communicating With Tables, Graphs, and Charts: 'Your Visual Toolbox' | |
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| Tables | |
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| Graphs--Pictures, Not Words | |
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| How to Make Tables and Graphs | |
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| Making Pretty Pie Charts | |
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| Making Highly Readable Graphs | |
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| Graph Building Techniques | |
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| To 3-D or Not to 3-D? That Is the Question | |
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| Graphs That Deceive | |
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| Models--Perceptual Maps | |
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| Choose Your Software Carefully | |
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| Chapter 10 Summary | |
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| Key Ideas | |
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| 'Communicator's Checklist' | |
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| Maximum PowerPoint | |
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| Type Size | |
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| Typestyle | |
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| Kepp Punctuation to a Minimum | |
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| How Much Information to Put on a Slide | |
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| Communicating With Color | |
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| Presenting With Visuals | |
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| When to Hand Out Materials | |
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| Sample Presentation Visuals | |
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| Bullets Are Great--Use Them | |
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| Chapter 11 Summary | |
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| Key Ideas | |
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| 'Communicator's Checklist' | |
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| Demonstration PowerPoint Slide Editing | |
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| Text Slides | |
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| On Graphs | |
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| Appendix: If You'd Like to Learn More | |
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| Recommended Reading | |
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| Take These Training Courses | |
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| References | |
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| Index | |
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| About the Authors | |