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Ethics in Public Relations Responsible Advocacy

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ISBN-10: 1412917980

ISBN-13: 9781412917988

Edition: 2006

Authors: Kathy Fitzpatrick, Carolyn Bronstein

List price: $83.00
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Description:

???This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon.??? - Jay Black, Editor, Journal of Mass Media Ethics "Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive…    
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Book details

List price: $83.00
Copyright year: 2006
Publisher: SAGE Publications, Incorporated
Publication date: 5/3/2006
Binding: Paperback
Pages: 256
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.748
Language: English

Kathy Fitzpatrick (Ph.D.) is an attorney and an Associate Professor of Communication at DePaul University in Chicago, where she directs the master's degree program in pulbic relations and advertising.nbsp; she teaches undergraduate and graduate level courses in public relations, ethics, communication law and crisis management.nbsp; Her research focuses on the public relations ethics and professional reponsibility, issues of institutional social reponsibility, and legal issues in communication.nbsp; Fitzpatrick is the co-author of three books, including Public Relations Ethics (1995) and Journalism Ethics (1997), with Philip Seib,nbsp; and numerous scholary articles in leading journals.nbsp;

Carolyn Bronstein (Editor) is an Assistant Professor of Communication at DePaul University in Chicago, where she teaches undergraduate and graduate courses that focus on the cultural impact of public relations and advertising in a global society. Her research examines the role of the mass media in the social construction of women and women's issues, with emphasis on mainstream news and advertising. She received the Nafziger-White research award from the Association for Education in Journalism and Mass Communication (AEJMC) for tracing the relationship among advertising trends in the 1970s, gender consciousness, and the development of the American feminist antipornography movement. Her work…    

Introduction: Toward a Definitional Framework for Responsible Advocacy
Baselines for Ethical Advocacy in the "Marketplace of Ideas"
Responsibility and Accountability
The Ethics of Communicating With and About Difference in a Changing Society
Negotiating Relationships With Activist Publics
Responsible Advocacy for Nonprofit Organizations
Truth and Transparency
Responsible Online Communication
Responsible Advocacy Through Strategic Risk Communication
The Ethics of Public Diplomacy
Advocacy Across Borders