Principal's Guide to Managing Communication

ISBN-10: 1412914639

ISBN-13: 9781412914635

Edition: 2006

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'The Principal's Guide to Managing Communication' explains how different communication frameworks can be used in different situations and also covers school-family-communication partnerships, technology and communication, and communication tools.
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Book details

List price: $34.95
Copyright year: 2006
Publisher: Corwin Press
Publication date: 1/6/2006
Binding: Paperback
Pages: 200
Size: 7.00" wide x 9.75" long x 0.50" tall
Weight: 0.792
Language: English

E. Joseph Schneider has been in education for more than 30 years as an association executive, research manager, and communication director. He is Managing Partner of Leadership Develop�ment Resources, an educational consulting com�pany based in Arlington, Virginia. Concurrently, he also serves as executive secretary of the National Policy Board for Educational Administration, a coalition of ten national education associations concerned about educational leadership. Previously, he was the deputy executive director of the American Association of School Administrators (AASA), the national membership association of school superintendents. Prior to that, he was the deputy executive director of the Southwest Regional Educational Laboratory, Los Alamitos, California. He also has 15 years of experience as the CEO of a Washington, D.C., education asso�ciation whose members are university-based research centers and nonprofit educational research and development agencies. His mas-ter's degree in journalism is from the University of Oregon. He is a member of the National School Public Relations Association. He is coauthor of The Unauthorized Communication Handbook (1991) and Exploding the Myths: Another Round in the Education Debate (with Paul D. Houston) (1993). He has also written more than 100 education-related journal, magazine, and newsletter articles. His latest book, coauthored with Ronald G. Corwin, is The School Choice Hoax: Fixing America's Schools (2005).

List of Tables and Figures
Series Foreword
Series Introduction
About the Authors
Understanding Stakeholders and Publics
Who Are the Stakeholders and Publics in Your School?
Engaging Stakeholders in Meaningful Communications
Four Approaches to Communication Management
Strengthening School-Family-Community Partnerships
The Strategic Management of Communication
Applying Communication Management in Different Settings
Communicating Under Pressure
Thinking Strategically About Communication
Using Technology in Communication
Implementing Effective Communication Practices
Answering the Call to Leadership
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