Public Relations Writing Student Workbook Principles in Practice

ISBN-10: 1412914442

ISBN-13: 9781412914444

Edition: 2nd 2005 (Revised)

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Description:

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet. Features of This Text Provides the necessary principles of public relations research, planning, ethics and corporate culture, law, design, and visual thinking. Details the many formats, audiences, and styles needed by any public relations writer, encouraging users to consider implications of writing for different media, audiences, and purposes. Topical in-text examples keep current with student interests and user-friendly accessibility engages students without sacrificing depth and value of content. Authors Donald F. Treadwell and Jill B. Treadwell equip students with the knowledge and skills they need to build a foundational background in public relations, including a capstone events chapter that details event planning and writing for exhibits, speeches, and collateral materials. Public Relations Writing: Principles in Practice is ideal for use in public relations writing, media writing, public relations, and advanced public relations courses.
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Book details

Edition: 2nd
Copyright year: 2005
Publisher: SAGE Publications, Incorporated
Binding: Paperback
Pages: 162
Size: 8.50" wide x 11.00" long x 0.50" tall
Weight: 1.144
Language: English

Donald Treadwell earned his masterrsquo;s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute. He taught at Westfield State University for 24 years. In addition to developing and teaching communication research for regular classroom settings, he developed and taught hybrid and online versions of the course, and also taught organizational communication, public relations, and public relations writing. His primary research interests are organizational communication and organizational image. Dr. Treadwell has published and presented research on organizational image and organizational image research, consumer response to college names, health professionalsrsquo; images of AIDS, faculty images of the communication discipline, and employersrsquo; expectations of newly hired communication graduates. His work appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of the Association for Communication Administration, Journal of Human Subjectivity, and Criminal Justice Ethics, as well as international health education journals. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., SAGE, 2005). Dr. Treadwell also has international educational consulting experience in agricultural extension and health communication.

Jill Treadwell has 30 years experience in publications and public relations.nbsp; She has managed PR campaigns for the US and international companies as well as for non-profit and educational organizations.nbsp; She has a background in both writing and design and has specialized in annual reports, newsletters, brochures, and proposals directed at state and federal procurement agencies. In addition to maintaining a private public relations consulting practice, she currently teaches public relations, public relations writing and other writing courses in both classroom and online settings at Westfield State College.

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