Qualitative Methods in Business Research

Name: Qualitative Methods in Business Research
Price: 5.39 USD
Availability: InStock
ISBN: 9781412903172

ISBN-10: 1412903173

ISBN-13: 9781412903172

Edition: 2008

Authors: P. Eriksson, Anne Kovalainen

List price: $83.00

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Description:

Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.

Book details

List price: $83.00
Copyright year: 2008
Publisher: SAGE Publications, Limited
Publication date: 4/14/2008
Binding: Paperback
Pages: 352
Size: 6.69" wide x 9.53" long x 0.77" tall
Weight: 1.298

Academy of Finland appointed Professor Anne Kovalainen to the Minna Canth professorship in the field of women's studies for 2010-2014. Professor Kovalainen is based at the Turku School of Economics. Her research is concerned with presumed equality and the Finnish economy from a gender perspective within the context of global economy. The project is interdisciplinary, but the focus is in the areas of social sciences and economics.




The Business Of Qualitative Research


Introduction


Research Philosophy


Research Design and Process


Focus and Frame


Access and Relationships


Ethics in Research


Qualitative Research Materials


Electronic Research



Methods In Qualitative Business Research


Case Study Research


Ethnographic Research


Grounded Theory Research


Focus Group Research


Action Research


Narrative Research


Discourse Analysis


Feminist Research


Critical Research



Writing And Evaluating Qualitative Business Research


Writing Process


Qualitative Research Evaluation


Closing Up