Qualitative Methods in Business Research

ISBN-10: 1412903173

ISBN-13: 9781412903172

Edition: 2008

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Description:

Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
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Book details

List price: $83.00
Copyright year: 2008
Publisher: SAGE Publications, Limited
Publication date: 4/14/2008
Binding: Paperback
Pages: 352
Size: 6.75" wide x 9.25" long x 1.00" tall
Weight: 0.682

Academy of Finland appointed Professor Anne Kovalainen to the Minna Canth professorship in the field of women's studies for 2010-2014. Professor Kovalainen is based at the Turku School of Economics. Her research is concerned with presumed equality and the Finnish economy from a gender perspective within the context of global economy. The project is interdisciplinary, but the focus is in the areas of social sciences and economics.

The Business Of Qualitative Research
Introduction
Research Philosophy
Research Design and Process
Focus and Frame
Access and Relationships
Ethics in Research
Qualitative Research Materials
Electronic Research
Methods In Qualitative Business Research
Case Study Research
Ethnographic Research
Grounded Theory Research
Focus Group Research
Action Research
Narrative Research
Discourse Analysis
Feminist Research
Critical Research
Writing And Evaluating Qualitative Business Research
Writing Process
Qualitative Research Evaluation
Closing Up
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