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| List of Figures | |
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| List of Tables | |
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| About the Author | |
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| Foreword | |
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| Foreword | |
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| Preface | |
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| Acknowledgments | |
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| An Introduction to Air Transportation | |
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| The Airline Industry: Trends, Challenges and Strategies | |
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| Introduction | |
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| Stages of Development Impacting the Airline Industry | |
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| Past, Present and Future Trends | |
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| Regional Analysis | |
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| The Industry: Challenges and Strategies | |
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| The New Breed of Airlines | |
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| Failing and Achieving Success | |
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| Aviation: An Overview | |
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| Introduction | |
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| The Aerospace Industry | |
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| The Air Transportation Industry | |
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| Historical Perspective | |
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| Introduction | |
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| The Formative Period: 1918-1938 | |
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| The Growth Years: 1938-1958 | |
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| Maturity-Jets Arrive: 1958-1978 | |
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| Economic Developments Prior to Deregulation | |
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| Federal Legislation and the Airlines | |
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| Postderegulation Evolution | |
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| General Aviation | |
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| Air Transportation: Regulators and Associations | |
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| Introduction | |
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| The Department of Transportation | |
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| The Federal Aviation Administration | |
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| The Transportation Security Administration | |
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| The National Transportation Safety Board | |
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| Major Aviation Associations | |
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| The General Aviation Industry | |
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| Introduction | |
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| General Aviation Statistics | |
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| The General Aviation Support Industry | |
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| The Available Market-The Users | |
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| Structure and Economics of the Airlines | |
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| The Airline Industry | |
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| Introduction | |
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| Structure of the Airline Industry | |
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| Major and National Carriers | |
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| Regional Carriers | |
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| Airline Statistics | |
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| Airline Certification | |
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| Step-by-Step U.S. Certification Breakdown | |
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| Data Collection by the DOT | |
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| Industry Agreements | |
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| Traffic and Financial Highlights: 1960-2005 | |
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| Economic Characteristics of the Airlines | |
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| Introduction | |
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| The Airlines as Oligopolists | |
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| Other Unique Economic Characteristics | |
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| The Significance of Airline Passenger Load Factors | |
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| Managerial Aspects of Airlines | |
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| Airline Management and Organization | |
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| Introduction | |
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| Management | |
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| The New Corporate Structure | |
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| Functions, of Management | |
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| Organization | |
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| The Organizational Chart | |
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| Staff Departments | |
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| Line Departments | |
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| Forecasting Methods | |
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| Introduction | |
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| The Purpose of Forecasting | |
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| Forecasting Methods | |
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| Airline Passenger Marketing | |
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| Introduction | |
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| Development of the Marketing Concept | |
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| The Marketing Mix | |
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| The Consumer-Oriented Marketing Concept | |
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| Marketing Strategies Since Deregulation | |
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| Airline Pricing, Demand, and Output Determination | |
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| Introduction | |
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| The Trend in Domestic Passenger Airfares | |
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| Pricing and Demand | |
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| No-Frills Airfare and Survey Warfare | |
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| Types of Passenger Fares | |
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| The Pricing Process | |
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| Airline Costs | |
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| Pricing and Output Determination | |
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| Air Cargo | |
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| Introduction | |
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| Historical Overview | |
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| Air Cargo Today | |
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| The Future | |
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| The Market for Air Freight | |
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| Types of Air Freight Rates | |
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| Special Air Freight Services | |
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| Factors Affecting Air Freight Rates | |
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| Principles of Airline Scheduling | |
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| Introduction | |
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| The Mission of Scheduling | |
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| Equipment Maintenance | |
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| Flight Operations and Crew Scheduling | |
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| Ground Operations and Facility Limitations | |
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| Schedule Planning and Coordination | |
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| Equipment Assignment and Types of Schedules | |
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| Hub-and-Spoke Scheduling | |
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| Data Limitations in Airline Scheduling | |
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| Fleet Planning: The Aircraft Selection Process | |
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| Introduction | |
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| Factors in Fleet Planning | |
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| Design and Development-The Manufacturer's Viewpoint | |
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| The Fleet-Planning Process | |
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| The Decision to Upgrade or Replace | |
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| Appendix: Fleet Planning at American Airlines | |
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| Airline Labor Relations | |
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| Introduction | |
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| The Railway Labor Act and The Airlines | |
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| Historical Overview of Airline Union Activity | |
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| Labor Relations Since Deregulation | |
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| Human Resources in the 21st Century | |
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| Airline Financing | |
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| Introduction | |
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| Sources of Funds | |
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| Sources and Uses of Funds by the U.S. Scheduled Airlines | |
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| Cash Management and Financial Planning | |
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| The International Scene | |
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| International Aviation | |
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| Introduction | |
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| The Question of Sovereignty in Airspace | |
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| International Air Law | |
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| The Formation of IATA | |
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| The Bermuda Agreement of 1946 | |
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| Three Decades Later: From Bermuda to Deregulation | |
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| The Pursuit of Open Skies | |
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| Globalization | |
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| Future Challenges | |
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| New Airline Business Models | |
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| Appendix: Career Planning in Aviation | |
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| Introduction | |
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| Choosing and Getting Your First Job in Aviation | |
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| Cover Letters and the R�sum� | |
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| The Interview | |
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| Glossary | |
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| Index | |