Air Transportation A Management Perspective

ISBN-10: 1409430634

ISBN-13: 9781409430636

Edition: 7th 2011 (Revised)

Authors: John G. Wensveen

List price: $40.00
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Now in its Seventh Edition, Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Seventh Edition brings the text right up to date with a new opening chapter, titled 'The Airline Industry: Trends, Challenges and Strategies', setting the context for all that follows within the book, and a new section within 'International Aviation' that explores the new airline business models. New and updated material has been added throughout the text and overall presents a more international perspective. Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly.Air Transportation: A Management Perspective is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programmes, or for self-directed study and continuing personal professional development.
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Book details

List price: $40.00
Edition: 7th
Copyright year: 2011
Publisher: Ashgate Publishing, Limited
Publication date: 10/28/2011
Binding: Paperback
Pages: 604
Size: 6.50" wide x 9.25" long x 1.50" tall
Weight: 3.102
Language: English

List of Figures
List of Tables
About the Author
An Introduction to Air Transportation
The Airline Industry: Trends, Challenges and Strategies
Stages of Development Impacting the Airline Industry
Past, Present and Future Trends
Regional Analysis
The Industry: Challenges and Strategies
The New Breed of Airlines
Failing and Achieving Success
Aviation: An Overview
The Aerospace Industry
The Air Transportation Industry
Historical Perspective
The Formative Period: 1918-1938
The Growth Years: 1938-1958
Maturity-Jets Arrive: 1958-1978
Economic Developments Prior to Deregulation
Federal Legislation and the Airlines
Postderegulation Evolution
General Aviation
Air Transportation: Regulators and Associations
The Department of Transportation
The Federal Aviation Administration
The Transportation Security Administration
The National Transportation Safety Board
Major Aviation Associations
The General Aviation Industry
General Aviation Statistics
The General Aviation Support Industry
The Available Market-The Users
Structure and Economics of the Airlines
The Airline Industry
Structure of the Airline Industry
Major and National Carriers
Regional Carriers
Airline Statistics
Airline Certification
Step-by-Step U.S. Certification Breakdown
Data Collection by the DOT
Industry Agreements
Traffic and Financial Highlights: 1960-2005
Economic Characteristics of the Airlines
The Airlines as Oligopolists
Other Unique Economic Characteristics
The Significance of Airline Passenger Load Factors
Managerial Aspects of Airlines
Airline Management and Organization
The New Corporate Structure
Functions, of Management
The Organizational Chart
Staff Departments
Line Departments
Forecasting Methods
The Purpose of Forecasting
Forecasting Methods
Airline Passenger Marketing
Development of the Marketing Concept
The Marketing Mix
The Consumer-Oriented Marketing Concept
Marketing Strategies Since Deregulation
Airline Pricing, Demand, and Output Determination
The Trend in Domestic Passenger Airfares
Pricing and Demand
No-Frills Airfare and Survey Warfare
Types of Passenger Fares
The Pricing Process
Airline Costs
Pricing and Output Determination
Air Cargo
Historical Overview
Air Cargo Today
The Future
The Market for Air Freight
Types of Air Freight Rates
Special Air Freight Services
Factors Affecting Air Freight Rates
Principles of Airline Scheduling
The Mission of Scheduling
Equipment Maintenance
Flight Operations and Crew Scheduling
Ground Operations and Facility Limitations
Schedule Planning and Coordination
Equipment Assignment and Types of Schedules
Hub-and-Spoke Scheduling
Data Limitations in Airline Scheduling
Fleet Planning: The Aircraft Selection Process
Factors in Fleet Planning
Design and Development-The Manufacturer's Viewpoint
The Fleet-Planning Process
The Decision to Upgrade or Replace
Appendix: Fleet Planning at American Airlines
Airline Labor Relations
The Railway Labor Act and The Airlines
Historical Overview of Airline Union Activity
Labor Relations Since Deregulation
Human Resources in the 21st Century
Airline Financing
Sources of Funds
Sources and Uses of Funds by the U.S. Scheduled Airlines
Cash Management and Financial Planning
The International Scene
International Aviation
The Question of Sovereignty in Airspace
International Air Law
The Formation of IATA
The Bermuda Agreement of 1946
Three Decades Later: From Bermuda to Deregulation
The Pursuit of Open Skies
Future Challenges
New Airline Business Models
Appendix: Career Planning in Aviation
Choosing and Getting Your First Job in Aviation
Cover Letters and the R�sum�
The Interview
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