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E-Business and E-Commerce Management

ISBN-10: 1405847069

ISBN-13: 9781405847063

Edition: 3rd 2007 (Revised)

Authors: Dave Chaffey

List price: $120.33
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Description:

E-Business and E-Commerce Management, 3/e Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level. Companion Website with Gradetracker Student Access Card: e-Business and e-Commerce Management, 3/e
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Book details

List price: $120.33
Edition: 3rd
Copyright year: 2007
Publisher: Prentice Hall PTR
Publication date: 4/12/2007
Binding: Mixed Media
Size: 8.00" wide x 10.75" long x 1.25" tall
Weight: 2.992
Language: English

Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

Introduction to e-business and e-commerce
E-commerce fundamentals
E-business infrastructure
E-environment
E-business strategy
Supply chain management
E-procurement
E-marketing
Customer relationship management
Change management
Analysis and design
Implementation and maintenance