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| Introduction | |
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| Reading Theory | |
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| What is Theory? | |
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| What is Reading? | |
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| Key Thinkers and Schools of Thought | |
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| Liberal press theory | |
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| Reading: Mill, J. S. (1997 [1859]) `Of the Liberty of Thought and Discussion' | |
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| Chicago school | |
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| Reading: Park, R. E. (1967) `The Natural History of the Newspaper' | |
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| Walter Lippmann | |
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| Reading: Lippmann, W. (1965) `News, Truth and a Conclusion' | |
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| F. R. Leavis | |
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| Reading: Leavis, F. R. (1930) Mass Civilisation and Minority Culture | |
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| Marxism | |
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| Reading: Miliband, R. (1973) The State in Capitalist Society: The Analysis of the Western System of Power | |
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| Frankfurt school | |
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| Reading: Horkheimer, M. and Adorno, T. W. (2002 [1944]) Dialectic of Enlightenment: Philosophical Fragments | |
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| Harold Lasswell | |
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| Reading: Lasswell, H. D. (1948) `The Structure and Function of Communication in Society' | |
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| Columbia school | |
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| Reading: Lazarsfeld, P. F. and Merton, R. K. (1948) `Mass Communication, Popular Taste and Organized Social Action' | |
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| C. Wright Mills | |
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| Reading: Mills, C. W. (1956) `The Mass Society' | |
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| Toronto school | |
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| Reading: Innis, H. A. (1951) The Bias of Communication | |
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| Birmingham Centre for Contemporary Cultural Studies | |
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| Reading: Hall, S. (1980c) `Encoding Decoding' | |
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| Approaches to Media Theory | |
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| Political economy | |
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| Reading: Herman | |
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| Public sphere | |
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| Reading: Habermas, J. (1974 [1964]) `The Public Sphere: An Encyclopedia Article' | |
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| The effects tradition | |
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| Reading: Gauntlett, D. (2005) `Ten Things Wrong with the Media `Effects Model' | |
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| Structuralism | |
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| Reading: Todorov, T. (1990 [1978]) Genres in Discourse | |
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| Cultural theory | |
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| Reading: Williams, R. (1961) The Long Revolution | |
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| Feminist media theory | |
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| Reading: van Zoonen, L. (1994) Feminist Media Studies | |
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| Postmodernism | |
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| Reading: Baudrillard, J. (1994 [1981]) `The Implosion of Meaning in the Media' | |
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| The information society | |
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| Reading: Webster, F. (2002) Theories of the Information Society | |
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| Media Theory in Context | |
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| Production | |
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| Reading: Hesmondhalgh, D. (2007) The Cultural Industries | |
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| Texts | |
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| Reading: Barthes, R. (1977 [1967]) `The Death of the Author' | |
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| Audiences | |
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| Reading: Ang, I. (1991) ` | |
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| Audience-as-Market and Audience-as-Public' | |
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| Bibliography | |