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Bridging the Gaps in Global Communication

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ISBN-10: 1405144122

ISBN-13: 9781405144124

Edition: 2007

Authors: Doug Newsom

List price: $62.95
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Description:

This text examines the factors that are influencing cross-cultural communication, combining practical, philosophical, & theoretical approaches to various types of interaction. It provides the reader with the framework necessary for understanding the implications of international & intercultural communication.
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Book details

List price: $62.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/27/2006
Binding: Paperback
Pages: 164
Size: 6.00" wide x 9.00" long x 0.49" tall
Weight: 0.770
Language: English

Doug Newsom, Ph.D., APR and Fellow Public Relations Society of America (PRSA) is a Texas Christian University professor emerita of The Schieffer School of Journalism and the senior co-author of THIS IS PR AND PUBLIC RELATIONS WRITING. She also is the co-author of three other books and the author of another two, as well as the author of four current book chapters. She is former member of the Commission on Public Relations Education, former chair of PRSA's College of Fellows and is a past chair of the Accrediting Committee for the Accrediting Council on Education for Journalism and Mass Communications. She has been president of the Association for Education in Journalism and Mass…    

Preface
List of Figures
Global Sources and Systems of Communication: Concepts, Economics, and Politics
Organization of Information
Sources of Information
Interpersonal channels
Extrapersonal relationships, usually public ones
Systems of Communication
Mass communication
Organizational: profit and nonprofit
Summary
Concepts
Information for Individual Decision Making
Information for Communal Decision Making
Thinking Differently and Avoiding Assumptions
Summary
Politics
Government Structure
Institutional Freedoms
Individual Freedoms
Summary
Economics
Commercially Based Economies (Competitive)
Government-based Economies (Supportive)
Summary
Recap for Part I, Global Sources and Systems of Communication: Concepts, Economics, and Politics
The Cultural Context in which Information Is Received, Interpreted, and Understood
Nonverbal Interaction: Action, Sound, and Silence
Music
Dress
Food
Expressions
Summary
Theories of Signs and Language
Signs
Gestures
Public information signs
Symbols
Logos
Advertising
Signs as Persuasive Images
Language
Semantics
Syntactics
Pragramatics
Summary
Theories of Symbolic Interaction, Structuration, and Convergence
Application
Limitation
Summary
Theories of Discourse
Agenda Setting on a Global Level
Speech-act Theory
Summary
Frames of Reference
Attachment of Meanings
Experience
Living in Two (or More) Cultures
Summary
Ethical Issues
Sensitivities
Interpretations
Summary
Legal Issues
Government
Religion
Summary
The Roles of Advertising and Public Relations
Advertising
Illustrations
Product information
Public Relations
Policies
Practices
Summary
Miscommunication and Consequences
Mass Communication/Editorial Content
Commercial/Promotional Content
Summary
Developing a Worldview
Personally
Professionally
Summary
References
Index