Doing a Successful Research Project Using Qualitative or Quantitative Methods

ISBN-10: 1403993793

ISBN-13: 9781403993793

Edition: 2007

Authors: Martin Brett Davies

List price: $32.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


This text provides students with step-by-step guidance on all aspects of the research process. Both qualitative and quantitative methods of research are discussed with real life examples demonstrating good and bad practice.
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Robert's Rules of Order Online content $4.95 $1.99
Add to cart
Study Briefs
Aromatherapy Basics Online content $4.95 $1.99
Add to cart
Study Briefs
Study Tactics Online content $4.95 $1.99
Customers also bought

Book details

List price: $32.00
Copyright year: 2007
Publisher: Palgrave Macmillan
Publication date: 2/15/2007
Binding: Paperback
Pages: 288
Size: 5.50" wide x 8.75" long x 0.75" tall
Weight: 0.770
Language: English

Martin Davies is Professor Emeritus at the University of East Anglia, UK, where he was the founding Director of the Graduate Programme in Social Work. He has extensive social science research experience, having held research posts in the Home Office, the National Health Service and the Universities of Manchester and East Anglia, where he supervised the research dissertations of more than 750 graduate and undergraduate students. In retirement, as the Chairman of a Parish Council, he is actively engaged in neighbourhood planning and community development.

Planning your research project
So you're going to do a research project
The dominance of research findings in our lives
Becoming a researcher
The basic rules
Qualitative and quantitative research methods
Are you ready to be a good project manager?
Ten steps to get you off to a good start
Are you on message?
The nature of research
Let's make a start
Choosing a topic and turning it into a question
Selecting your methodology
Fourteen ways of 'doing research'
Drawing up your personal project road map
Clarify your own ideas
Make time for an exploratory stage
Find out how people will react to your method
Do a literature review
Give thought to five additional issues
Prepare a final draft of your research instrument
Carry out a pilot study
Put it all together in a timed road map
Timed road map
Quantitative research
The principles of sampling
Types of sample
Probability samples
Non-probability samples
In defence of the convenience sample
Representativeness - and bias
The basic rules of sampling in a learning context
When you come to write your report...
A note about experiments
Carrying out your survey
Twenty quality questions for carrying out a successful survey
An exercise
An investigation into gender differences in the division of labour within married/cohabiting couples
Now it's your turn
Jo Kensit's project results
Questionnaires are driven by the researcher's own agenda
The researcher has a professional obligation to maintain high standards
Rating the performance of job candidates
Twelve more things for you to think about
The art and science of survey interviewing
The initial encounter
Interviews should give respondents freedom to use their own words
The principles of good practice
The design of interview schedules
Examples drawn from six classes of interview data
Preparing your interview schedule
Analysing your survey data
Think design, think analysis
Living with your data
Data entry using SPSS
Don't despise your frequency distributions
At this point, life gets more complicated
Third variable analysis
Comparing numerical values - measures of central tendency
Comparing numerical values - correlations and rank order
Dealing with open-ended questions
Drawing your analysis to a close
A note on inferential statistics
Qualitative research
Studying a small sample
Why study a small sample?
Identifying your research question
Qualitative research is dynamic and interactive
Strategic sampling
A hypothetical example of strategic sampling
Gathering your core sample
What factors to take into account in gathering your sample
Majorities and minorities are equally important
The strategic approach to research planning
Qualitative research interviewing
How will you present yourself?
Having a base
Unstructured or semi-structured interviewing with a small sample
The impact of the research interviewer
Ten rules for running your interview
What kinds of questions are suitable for use with a small sample?
The meaning of words
Recording your interview
Some of the ideas on offer
There is more to qualitative research than interviewing
Ethnography and the anthropological tradition
Participant observation
Insider research
Non-participant observation
Learning a lesson from the novelist
Focus groups
The art of successful focus group management
Content analysis
Case studies
N = 1 explorations
Analysing qualitative data
Content analysis of the answers to open-ended questions
Interpretive content analysis of complete interviews
Being an only child
Sexual infidelity
A cautionary note
Observing behavioural dominance in children
Focus groups
Case studies
Triangulation and multiple (or mixed) methods
NUD*ist, NVivo and computer analyses
The last lap
Writing your report
How to produce a successful report
A note on word length
Presenting your findings in a quantitative research study
Presenting percentages
Producing a bar chart by using MS Excel
Presenting your findings in a qualitative research study
Postscript: Over to you...
Into more complex territory
A qualitative researcher's briefing sheet
Ten golden rules in qualitative research
The language of qualitative research
A concise glossary
A cautionary view
Testing for statistical significance
Eight useful ways of testing for statistical significance
Testing for significance in cross-tabs
Comparing differences between means
When to use the Mann-Whitney test
When to use the t-test for unmatched or independent samples
When to use the t-test for paired or related samples
Comparing pairs of scores in matched samples
When to use the Wilcoxon test
When to use the sign test
Testing for significance in correlations
When to use Spearman's rho
When to use Pearson's product moment correlation
Some terms you need to know and understand
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.