Skip to content

Sport Business in the Global Marketplace

Best in textbook rentals since 2012!

ISBN-10: 140390300X

ISBN-13: 9781403903006

Edition: 2002 (Revised)

Authors: Hans Westerbeek, Aaron Smith, Hans Westerbeck

List price: $120.00
Blue ribbon 30 day, 100% satisfaction guarantee!
Rent eBooks
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Customers also bought

Book details

List price: $120.00
Copyright year: 2002
Publisher: Palgrave Macmillan
Publication date: 1/18/2003
Binding: Hardcover
Pages: 250
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.144
Language: English

Dr. Russell Hoye, Associate Professor in Sport Management, School of Sport, Tourism and Hospitality Management, Latrobe University, Victoria, Australia. Russell worked at Victoria University of Technology as a lecturer in recreation and sports management for six years from 1993 before assuming a position as a Project Manager with the Victorian State Government Department of Sport and Recreation. Since 1998, Russell has also managed his own consulting practice in recreation and community development, focussing on community based organisational development. In 2002/03 Russell worked as a Lecturer in Sports Management at Griffith University, before commencing at La Trobe University in 2004.…    

Dr. Russell Hoye, Associate Professor in Sport Management, School of Sport, Tourism and Hospitality Management, Latrobe University, Victoria, Australia. Russell worked at Victoria University of Technology as a lecturer in recreation and sports management for six years from 1993 before assuming a position as a Project Manager with the Victorian State Government Department of Sport and Recreation. Since 1998, Russell has also managed his own consulting practice in recreation and community development, focussing on community based organisational development. In 2002/03 Russell worked as a Lecturer in Sports Management at Griffith University, before commencing at La Trobe University in 2004.…    

List of Figures and Tables
Foreword
Acknowledgements
List of Abbreviations
S-commerce: Facing the Future of Sport Business
Bums on Seats: The Social Phenomenon of Sport
Putting Sport on the Map: The Structure of Global Sport
Business or Pleasure: The Commercialisation of Sport
Self-Service: Sport and the Services Economy
In the Spider's Web: The Internet and Competitive Advantage in Global Sport
Speaking in Tongues: Global Sport Marketing across Cultures
Sport Trek: Future Sport Business in the Global Marketplace
Epilogue: Brilliant Orange Finally Go all the Way!
Index