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| Introduction | |
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| Getting Ready to Write Your Winning Business Plan | |
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| Evaluating You and Your Business Idea | |
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| A Few Facts | |
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| The Journey Begins With You | |
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| What Are Your Goals? | |
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| Involving an External Coach | |
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| Self-Development and Self-Improvement | |
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| The Journey Continues with Your Business Idea | |
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| Powerful Guidelines for Writing a Winning Business Plan | |
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| Ready, Set, Almost Go | |
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| Your Heart and Soul | |
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| What Potential Suppliers of Capital Look at First | |
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| Create Your Unique Selling Advantage | |
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| Define Your Business | |
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| Name Your Business | |
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| Contents of Your Winning Business Plan | |
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| Anticipated Challenges and Planned Responses | |
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| Practical Tips | |
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| 100-Plus Questions to Personal and Business Success | |
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| General Personal Questions | |
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| General Business Questions | |
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| Customer and Competition Questions | |
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| Marketing Questions | |
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| Sales Questions | |
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| Advertising Questions | |
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| Internet Strategy Questions | |
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| Products and Services Questions | |
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| Production and Facility Questions | |
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| Management Questions | |
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| Finance Questions | |
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| Sample Business Plan-Forward Tech, Inc | |
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| Writing Your Winning Business Plan | |
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| Company Overview | |
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| Knowing Who You Are | |
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| Your Company Overview | |
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| Product and Service Description | |
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| Making it Count | |
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| Market Analysis | |
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| Doing Your Homework | |
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| Marketing and Sales Strategy | |
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| Planning for Gold | |
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| Establish Marketing Objectives | |
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| Advertising and Promotion Ideas | |
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| Selling Tactics | |
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| Internet Strategy | |
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| Selling Your Website | |
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| How to Calculate ROI for Your Website | |
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| Management and Personnel Plan | |
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| Leading the Way | |
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| Your Formal Organization | |
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| Financial Projections | |
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| Counting the Money | |
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| Your Financial Management Tool | |
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| Profit and Loss Statement | |
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| Balance Sheet | |
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| Statement of Resource Needs | |
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| Assumptions Page | |
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| Break-even Analysis | |
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| Executive Summary | |
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| Preparing Your Sizzle | |
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| Appendix Section of Your Business Plan | |
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| Supporting Your Claims | |
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| Implementing Your Winning Business Plan | |
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| Raising Capital | |
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| A Winning Business Plan is a Must | |
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| Basic Principles of Getting Funded | |
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| Answer the #1 Question on Their Minds | |
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| Hone Your Presentation Skills | |
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| Backyard Funding | |
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| An Investor-Ready Business Plan | |
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| The Future and Building Your Business | |
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| The Good and the Bad | |
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| Sharpening Your Tools | |
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| Practicing "Nichecraft" | |
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| Finding Your Hidden Resources | |
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| Funding Future Growth | |
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| Other Considerations and Helpful Hints | |
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| Developing a Center of Influence | |
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| Brainstorming for New Ideas | |
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| Patents, Copyrights, Trademarks, and Secret Formulas | |
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| Government Contracts | |
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| Knowledge Building for Preparing Your Winning Business Plan | |
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| Financial Ratios, Glossary, and Chart of Accounts | |
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| Financial Ratios | |
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| Solvency Ratios | |
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| Profitability Ratios | |
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| Efficiency Ratios | |
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| Leverage Ratios | |
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| Glossary | |
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| Sample Chart of Accounts | |
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| Helpful Internet Links | |
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| Samples of Winning Business Plans | |
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| ABC Consulting & Training | |
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| Artistic Studios | |
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| Enviro-Friendly Products | |
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| Global Wholesale | |
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| Jeff Miller Landscapes, LCC | |
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| MacuGen, Inc | |
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| Moore Pharmacy | |
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| Product Manufacturing Company | |
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| TRM LLC | |
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| XYZ Consulting Co., LCC | |