100 Great Businesses and the Minds Behind Them

ISBN-10: 1402206313

ISBN-13: 9781402206313

Edition: 2005

List price: $21.99 Buy it from $3.00
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Description:

Inside the success of 100 Business Geniuses Risk-loving entrepreneurs. Innovative geniuses. Self-starters and mavericks. The world's greatest businesses were built by unique people, each bringing their own style and savvy to the marketplace. 100 Great Businesses and the Minds Behind Them is a diverse and inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies and engaging entrepreneurs, each profile explores the genius behind the greatest business minds: o A mother's inspiration that launched Baby Einstein o Aveda's journey from hippie to hip o How Guinness overcame a centuries-old problem to conquer new markets o TiVo's long fight to explain the genius of their product o How Oprah went from person to empire o And many more An engrossing look at what makes entrepreneurs and business geniuses tick, this book highlights the pivotal moments in the lives of great businesses, with lasting lesson on the art of making your business a success.
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Book details

List price: $21.99
Copyright year: 2005
Publisher: Sourcebooks, Incorporated
Publication date: 12/1/2005
Binding: Paperback
Pages: 432
Size: 5.50" wide x 8.00" long x 1.00" tall
Weight: 0.990
Language: English

Acknowledgments
A Note on the Text
Introduction
The Crowd-Pleasers
Pixar
Julie Aigner-Clark and Bill Clark, Baby Einstein
Callaway
Barbie
Hallmark Cards
Thanks for the Idea
Red Bull
Sony Walkman
The Long and Winding Road
Liquid Paper
Dyson
The Kellogg Company
3M and the Post-it Note
Do What You Love
Weight Watchers
Quiksilver
Kate and Andy Spade
Nobu
Wolfgang Puck
Thanks for Nothing: The Founders Who Missed out on the Billions
Chanel No 5
The Coca-Cola Company
Clarence Birdseye
Extreme Makeovers
Nokia
Avon
LVMH
Gap
Samsung
Guinness
Adidas
The Revolutionaries
IKEA
Re/Max
JD Power
Mark Burnett
Howard Schultz, Starbucks
It Didn't Happen Overnight, BUT It Did Happen
Amazon
Columbia Sportswear
Nutrimetics
That's What I Wanted, I Just Didn't Know It
Cirque du Soleil
Rollerblade
Websense
Craigslist
MTV
TiVo
Hooters
Liz Lange Maternity
Survival of the Fittest
Microsoft
Mars Inc
XM Satellite Radio
Born to Sell
Ray Kroc, McDonald's
Dell
Arthur Blank and Bernie Marcus, The Home Depot
Mary Kay Ash, Mary Kay Cosmetics
Simon Fuller
Me, Myself, and I
Oprah Winfrey
Sean Combs
Richard Branson
Taschen
Danni Ashe
I Want to Be Alone: the Greta Garbos of Business
Oakley
Revlon
Luxottica
Ah, That's How You Do It
eBay
Limited Brands
L'Oreal
BlackBerry
Wal-Mart
Warren Buffett, Berkshire Hathaway
NetJets
Image Is Everything
Nike
Tiffany & Co
Levi's
The Business Daredevils
FedEx
Esprit
Playboy
The Lennon & McCartney Duos
Tupperware
Apple
id Software
Google
Seinfeld
Funky, Inc.
Juicy Couture
Jamie Oliver
CollegeHumor.com
MAC Cosmetics (Makeup Artists Cosmetics)
From Hippy to Hip
Aveda
Ben & Jerry's
Beware of Cheap Imitations
Steinway
Lego
Harley-Davidson
Four Seasons Hotels
Manolo Blahnik
Porsche
Prada
Alessi
No Experience Necessary
Subway
Mrs. Fields Cookies
Diners Club
Jani-King
And Now for Something Completely Different
Play-Doh
Dippin Dots
Build-A-Bear Workshop
Disposable Diapers
Neopets
Super Soaker
Index
About the Authors
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