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United Breaks Guitars The Power of One Voice in the Age of Social Media

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ISBN-10: 1401937934

ISBN-13: 9781401937935

Edition: 2012

Authors: Dave Carroll

List price: $19.95
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                SongwriterDave Carrollwasn’t the first person abused by an airline’s customer service. But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.                United Airlines had broken Dave’s guitar after his luggage had been checked on one fateful day. After eight months of pestering the airline for compensation, Dave turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after launching, the first million people had watched “United Breaks Guitars.” United stock went down 10…    
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Book details

List price: $19.95
Copyright year: 2012
Publisher: Hay House, Incorporated
Publication date: 5/15/2012
Binding: Hardcover
Pages: 320
Size: 5.75" wide x 9.50" long x 1.00" tall
Weight: 0.836
Language: English

Setting the Stage
And So it Began
The Bond Between a Man and his Guitar
The Customer-Service Dance with Ms. Irlweg
Doing the Best with What You've Got
The Making Of The "UBG" Trilogy
"United Breaks Guitars" Is Created
Life in a Media Frenzy
United's Reaction and Inaction
What to Do for an Encore: "UBG Song Two"
The Big Finale: "UBG Song Three"
Social Media and Our Connection to Each Other
Are You Statistically Insignificant?
Social Media as a Game Changer for Business'
My Lessons Learned: We Are All Connected
Lessons for Business: Listen to the Power of One
Career Impacts Following The Frenzy
Music Sales Jump and Songwriting Soars
"Everyday Heroes" is Born
Becoming a Keynote Speaker, Author, and Advocate
Taking My Music and Message to the World
About the Author