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| Preface | |
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| Typography Influences Us Everyday | |
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| Typographic Skills Needed by Designers | |
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| Who Is this Book for? | |
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| For PC Users | |
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| How To Use this Book | |
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| Chapter by Chapter | |
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| Acknowledgements | |
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| About the Author | |
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| Questions and Feedback | |
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| Contributors | |
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| Dedication | |
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| Getting Started with Typography in the Digital Environment | |
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| Working in the Digital Environment | |
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| Two Ways That Computers Represent Images | |
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| Types of Computer Graphics Programs | |
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| Design Concepts Study Guide Chapter 1 | |
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| The Voice of Type | |
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| Can You Hear the Type? | |
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| Introduction to the Anatomy of Letter Characters | |
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| Type Family: Variations on the Theme | |
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| Don't Faux It | |
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| Placing Type Over Pictures | |
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| Design Concepts Study Guide Chapter 2 | |
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| Observing Abstract Form in Type Design | |
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| Learning to See Feelingly | |
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| Words Are Tools | |
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| Three Types of Terms | |
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| Elements, Qualities, and Principles in Letterforms | |
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| Composition: Putting the Parts Together | |
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| Design Concepts Study Guide Chapter 3 | |
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| Exploring the Fundamentals: Making Display Type Work | |
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| Focus on Fundamentals | |
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| Stacked Display Type and Line Breaks | |
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| Putting the Stack in Order: Alignment | |
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| Fine-Tuning Alignment and Punctuation | |
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| Capitalization Formats | |
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| Text within Boxes | |
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| Adjusting the Spacing of Letters: Tracking | |
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| The Space Between Lines: Leading | |
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| Adjusting How Letters Fit Together: Kerning | |
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| Save the Kerning for Last (Almost Always) | |
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| Design Concepts Study Guide Chapter 4 | |
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| Structure and Measurement | |
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| Six Categories of Type Structure | |
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| Type Measurement and Specification | |
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| Designing Typographic Logotypes | |
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| Design Concepts Study Guide Chapter 5 | |
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| Resources of Style, Sources of Inspiration: The History of Typographic Design | |
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| Before the Alphabet | |
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| The Phonetic Alphabet and the Forms of Letters | |
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| Early Letter Spacing, Punctuation, and Layout | |
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| Medieval Manuscript | |
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| The Typographic Revolution | |
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| The Origin of Roman Type | |
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| The Modern Impulse | |
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| Victorian Type: An Aesthetic of Enrichment | |
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| The Arts and Crafts Movement: A Bridge from Victorianism to the Future | |
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| Art Nouveau | |
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| Typography of the Machine Age | |
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| Design at Mid-Century | |
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| Holes in the Armor: Postmodern Typography | |
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| Design Concepts Study Guide Chapter 6 | |
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| The Nitty-Gritty of Body Copy: Keep'n It Readable | |
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| Choosing the Right Typeface | |
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| Type Color | |
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| Type Size | |
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| Columns | |
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| Leading Body Type | |
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| Tracking and Word Spacing | |
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| Rags: Bad, Good, and Special | |
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| Hyphens | |
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| Unwanted Widows and Lonely Orphans | |
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| Manual Interventions: Patching Up Blemishes | |
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| Paragraphing | |
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| Changing Type to Create Emphasis | |
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| Doin' the Numbers | |
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| Lists | |
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| Design Concepts Study Guide Chapter 7 | |
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| Making Information Accessible | |
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| Two Principles of Information Organization: Hierarchy and Grouping | |
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| Strategizing for Communication: The Design Brief | |
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| The Grid: A Tool for Structure | |
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| Put It on the Tab | |
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| Tables | |
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| Design Concepts Study Guide Chapter 8 | |
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| Type in Publications | |
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| It Pays to Advertise | |
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| Elements That Sell the Publication | |
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| Elements That Sell the Stories | |
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| Elements That Help Navigation | |
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| Grid Systems in Publications | |
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| Design Concepts Study Guide Chapter 9 | |
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| Type Effects-The Good, the Trite, and the Ugly | |
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| The Designer's Judgment | |
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| Drop Shadows and Embossed Letters | |
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| Text on a Curved Line | |
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| Shaped Text Blocks | |
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| Text Wraps | |
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| Beware of Ghosts | |
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| Pictorial Effects | |
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| Interaction of Type and Image | |
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| Design Concepts Study Guide Chapter 10 | |
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| Off the Page-Type in New Media | |
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| Type On Screen-Through the Glass, Haphazardly | |
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| Show and Tell: Type in PowerPoint Presentations | |
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| TTTTWWW: Taking Type to the World Wide Web | |
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| Type Elements in Web Design | |
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| Live Text vs. Type Images | |
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| Applying Attributes to Live Text | |
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| Print-Friendly Web Content | |
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| Type in Flash Animations | |
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| Designing a Web Site | |
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| Design Concepts Study Guide Chapter 11 | |
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| A Closer Look at Type Design | |
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| Detailed Anatomy of Letterforms | |
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| Optical Adjustments in Typefaces | |
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| 'R' You Seein' the Type? | |
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| A Close Look at Serifs | |
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| Design Concepts Study Guide Chapter 12 | |
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| Type Specimens | |
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| Glossary | |
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| Selected Bibliography | |
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| Index | |