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Cruising A Guide to the Cruise Line Industry

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ISBN-10: 140184006X

ISBN-13: 9781401840068

Edition: 2nd 2004 (Revised)

Authors: Marc Mancini

List price: $250.95
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Comprehensive profiles of two dozen cruise lines, a study of cruises by their geographic itineraries, and an insider?s view of cruise sales, marketing, and operations make this the only guide needed for learning how to succeed in the cruise industry. The content has been written in a magazine-style manner, making it easy and fun to read. And the author has applied a number of educational strategies, lending to Cruising?s easy learning manner. Particular attention is placed on key terms and phrases for better comprehension, activities and discussion items reinforce the concepts, and photos, graphics, and sidebars illustrate each chapter?s content. Dozens of leading industry…    
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Book details

List price: $250.95
Edition: 2nd
Copyright year: 2004
Publisher: Delmar Cengage Learning
Publication date: 8/22/2003
Binding: Paperback
Pages: 236
Size: 8.25" wide x 10.50" long x 0.50" tall
Weight: 1.034
Language: English

Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and…    

Introduction
Who Cruises+And Why
The Anatomy of a Cruise Ship
The Cruise Experience
Who+s Who in Cruising
The Pre-, Post- and Off-Ship Cruise Experience
The Geography of Cruising
Profiling the Lines
Selling Cruises
Cruise Marketing, Groups and Incentives
Key Addresses: CLIA Member Cruise Lines
Key Addresses: Associations
Bibliography
Glossary
Index