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Exploring the Elements of Design

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ISBN-10: 1401832865

ISBN-13: 9781401832865

Edition: 2004

Authors: Mark A. Thomas, Poppy Evans

List price: $135.95
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Learn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size, color, texture, imagery, and typography. Profiles of successful designers with samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.
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Book details

List price: $135.95
Copyright year: 2004
Publisher: Delmar Cengage Learning
Publication date: 11/5/2003
Binding: Paperback
Pages: 256
Size: 8.25" wide x 10.25" long x 0.50" tall
Weight: 1.144
Language: English

Poppy Evans is an award-winning writer and graphic designer who teaches and lectures on art and design. Most recently, she served as Assistant Professor at the Art Academy of Cincinnati where she taught for 16 years. Now retired, she continues to teach art and design at local colleges and universities. Her background includes serving as managing editor for HOW magazine and as board member for HOW magazine's Editorial Advisory Board. She is also a former board member for Cincinnati AIGA. In addition to co-authoring the Exploring the Elements of Design, she is the author of Exploring Publication Design, 12 other book titles for graphic designers, and hundreds of magazine articles. Prior to…    

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