Automotive Service Management Total Customer Relationship Management

Name: Automotive Service Management Total Customer Relationship Management
Availability: OutOfStock
ISBN: 9781401826574

ISBN-10: 1401826571

ISBN-13: 9781401826574

Edition: 2003

Authors: Mitchell Schneider

List price: $25.00

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Gain the expertise required for success in one of the hottest segments of the automotive industry! This pioneering, eight-book series leads users to an understanding of the principles and procedures needed to manage an automotive services facility. Written by a National Automotive Service Advisory Panel member and former host of the ?Tech Tips? segment on the popular ?Truckin? USA? television show, each book contains proven solutions for effectively tackling challenges faced by today?s professional automotive service managers. The rationale for automotive services management as a unique discipline is also explained, making this series a great resource for professionals and those interested…

Book details

List price: $25.00
Copyright year: 2003
Publisher: Delmar Cengage Learning
Publication date: 12/6/2002
Binding: Paperback
Pages: 132
Size: 8.25" wide x 10.50" long x 0.25" tall
Weight: 0.638
Language: English



Preface


Introduction



Little Bit About Customer Relations



Vision For the Future



Understanding Our Relationship With The Consumer



Customer Relations ?The Customer Suite?



Integrity Based Sales



The Value Equation



The Customer Suite



Measures Of Service Quality



Understanding The Customer



Customer Loyalty



Customer Satisfaction



Achieving Customer Satisfaction



Customer Loyalties: Is Satisfaction Enough?



Customer Retention


Conclusion: WEIJII: Danger and Opportunity Side By Side