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Access Introduction to Travel and Tourism

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ISBN-10: 140180988X

ISBN-13: 9781401809881

Edition: 2005

Authors: Marc Mancini

List price: $173.95
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This introduction to all sectors of the travel industry gives readers a sturdy foundation for all future travel studies. It reviews major travel brands that have become staple parts of the industry landscape, and it delves into the implications of Internet travel sales. The highly practical treatment of the material ensures that readers understand all the facts, insights and insider knowledge needed to succeed in the travel business. The author has taken an ?evergreen? approach in writing this book, ensuring that its content will not become obsolete in a swiftly changing sales, service and marketing environment. The user-friendly format uses multiple headings, boldface and italicized items,…    
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Book details

List price: $173.95
Copyright year: 2005
Publisher: Delmar Cengage Learning
Publication date: 11/1/2004
Binding: Paperback
Pages: 288
Size: 8.25" wide x 10.25" long x 0.50" tall
Weight: 1.100
Language: English

Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and…    

Going Places: An Overview of the Travel Industry
Ribbons in the Sky: The Air Transportation Industry
Taking to the Skies: Airports, Airfares, and Air Tickets
Homes Away from Home: The Hospitality Industry
Dealing with Dreams: The Travel Agency Industry
Better by the Bunch: The Tour Industry Today
Magic at Sea: The Cruise Industry
Extra Specials: Other Segments of the Travel Industry
Making Connections: How to Market, Sell to, and Serve the Traveling Public
Here, There, Almost Anywhere: The Geography of Travel
This and That
Glossary
Index