Click What Millions of People Are Doing Online and Why It Matters

Name: Click What Millions of People Are Doing Online and Why It Matters
Price: 4.65 USD
Availability: InStock
ISBN: 9781401323042

ISBN-10: 1401323049

ISBN-13: 9781401323042

Edition: 2008

Authors: Bill Tancer

List price: $25.95

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Description:

"In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information - and what all of that says about who we are. Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life."--BOOK JACKET.

Book details

List price: $25.95
Copyright year: 2008
Publisher: Hyperion Press
Publication date: 9/2/2008
Binding: Hardcover
Pages: 240
Size: 6.50" wide x 9.63" long x 0.75" tall
Weight: 0.968
Language: English

Bill Tancer is a New York Times bestselling author and the general manager of global research at Experian Marketing Services. He is a frequent guest on CNBC and Bloomberg and has been quoted by major publications about online consumer behavior. He previously wrote a weekly column for Time titled "The Science of Search." He lives in San Mateo, California.




PPC - porn, pills, and casinos



Getting to what we really think



Prom in January



Failed resolutions and the false hope syndrome



Celebrity worship syndrome



What are you afraid of? : and other telling questions



Web Who.0



Data rocks and the television-Internet connection



Women wrestlers and arbitraging financial markets



Finding the early adopters



Super-connectors and predicting the next rock star



Who we are and why it matters


Notes


Glossary


Index