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Free How Today's Smartest Businesses Profit by Giving Something for Nothing

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ISBN-10: 140131032X

ISBN-13: 9781401310325

Edition: 2010

Authors: Chris Anderson

List price: $16.99
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Description:

Following his "New York Times" bestseller, "The Long Tail, Free" is another look at the radical new way business is done. . . . [It] shows a new economic model that goes way beyond the old concepts of free with purchase' or loss leaders'.--Will Baillett.
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Book details

List price: $16.99
Copyright year: 2010
Publisher: Hyperion Press
Publication date: 4/20/2010
Binding: Paperback
Pages: 304
Size: 5.00" wide x 7.75" long x 0.75" tall
Weight: 0.528
Language: English

Chris Anderson is Editor-in-Chief of Wired magazine and is the author of the internationally acclaimed The Long Tail, which was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year award in 2006 and won the Loeb Award for the best business book in 2007. His next book, Free, was a New York Times bestseller. He lives in Northern California with his wife and five children.

Preface to the Paperback Edition
Prologue
The Birth of Free
What Is Free?
Free 101
A Short Course on a Most Misunderstood Word
The History of Free
Zero, Lunch, and the Enemies of Capitalism
The Psychology of Free
It Feels Good. Too Good?
Digital Free
Too Cheap to Matter
The Web's Lesson: When Something Halves in Price Each Year, Zero Is Inevitable
"Information Wants to be Free"
The History of a Phrase That Defined the Digital Age
Competing with Free
Microsoft Learned How to Do It Over Decades, but Yahoo Had Just Months
De-Monetization
Google and the Birth of a Twenty-First-Century Economic Model
The New Media Models
Free Media Is Nothing New. What Is New Is the Expansion of That Model to Everything Else Online.
How Big is the Free Economy?
There's More to It than Just Dollars and Cents
Freeconomics and the Free World
Econ 000
How a Century-old Joke Became the Law of Digital Economics
Nonmonetary Economies
Where Money Doesn't Rule, What Does?
Waste is (Sometimes) Good
The Best Way to Exploit Abundance Is to Relinquish Control
Free World
China and Brazil Are the Frontiers of Free
What Can We Learn from Them?
Imagining Abundance
Thought Experiments in "Post-Scarcity" Societies, from Science Fiction to Religion
"You Get What You Pay For"
And Other Doubts About Free
Coda
Free in a Time of Economic Crisis
Free Rules
The Ten Principles of Abundance Thinking
Freemium Tactics
Fifty Business Models Built on Free
Notes
Acknowledgments
Index