Free How Today's Smartest Businesses Profit by Giving Something for Nothing

Name: Free How Today's Smartest Businesses Profit by Giving Something for Nothing
Price: 3.61 USD
Availability: InStock
ISBN: 9781401310325

ISBN-10: 140131032X

ISBN-13: 9781401310325

Edition: 2010

Authors: Chris Anderson

List price: $21.99

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Description:

Following his "New York Times" bestseller, "The Long Tail, Free" is another look at the radical new way business is done. . . . [It] shows a new economic model that goes way beyond the old concepts of free with purchase' or loss leaders'.--Will Baillett.

Book details

List price: $21.99
Copyright year: 2010
Publisher: Hyperion Press
Publication date: 4/20/2010
Binding: Paperback
Pages: 304
Size: 5.13" wide x 8.00" long x 0.87" tall
Weight: 0.572
Language: English

Chris Anderson is Editor-in-Chief of Wired magazine and is the author of the internationally acclaimed The Long Tail, which was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year award in 2006 and won the Loeb Award for the best business book in 2007. His next book, Free, was a New York Times bestseller. He lives in Northern California with his wife and five children.



Preface to the Paperback Edition


Prologue



The Birth of Free


What Is Free?



Free 101


A Short Course on a Most Misunderstood Word



The History of Free


Zero, Lunch, and the Enemies of Capitalism



The Psychology of Free


It Feels Good. Too Good?


Digital Free



Too Cheap to Matter


The Web's Lesson: When Something Halves in Price Each Year, Zero Is Inevitable



"Information Wants to be Free"


The History of a Phrase That Defined the Digital Age



Competing with Free


Microsoft Learned How to Do It Over Decades, but Yahoo Had Just Months



De-Monetization


Google and the Birth of a Twenty-First-Century Economic Model



The New Media Models


Free Media Is Nothing New. What Is New Is the Expansion of That Model to Everything Else Online.



How Big is the Free Economy?


There's More to It than Just Dollars and Cents


Freeconomics and the Free World



Econ 000


How a Century-old Joke Became the Law of Digital Economics



Nonmonetary Economies


Where Money Doesn't Rule, What Does?



Waste is (Sometimes) Good


The Best Way to Exploit Abundance Is to Relinquish Control



Free World


China and Brazil Are the Frontiers of Free


What Can We Learn from Them?



Imagining Abundance


Thought Experiments in "Post-Scarcity" Societies, from Science Fiction to Religion



"You Get What You Pay For"


And Other Doubts About Free


Coda


Free in a Time of Economic Crisis


Free Rules


The Ten Principles of Abundance Thinking


Freemium Tactics


Fifty Business Models Built on Free


Notes


Acknowledgments


Index