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Words That Work It's Not What You Say, It's What People Hear

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ISBN-10: 1401309291

ISBN-13: 9781401309299

Edition: 2008 (Revised)

Authors: Frank Luntz

List price: $18.99
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Frank Luntz advises politicians on the language they should use to win elections. What is he after? Clarity & simplicity. In this book, Luntz offers a behind-the-scenes look at how the tactical use of words & phrases affects what we buy, who we vote for and even what we believe in.
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Book details

List price: $18.99
Copyright year: 2008
Publisher: Hyperion Press
Publication date: 8/5/2008
Binding: Paperback
Pages: 320
Size: 5.25" wide x 8.00" long x 1.00" tall
Weight: 0.682
Language: English