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Naked Brain How the Emerging Neurosociety Is Changing How We Live, Work, and Love

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ISBN-10: 1400098084

ISBN-13: 9781400098088

Edition: 2006

Authors: Richard Restak

List price: $23.00
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Description:

Consider a world in which - Marketers use brain scans to determine consumer interest in a product - Politicians use brain-image-based profiles to target voters - A test could determine your suitability for a job or to whom you will be romantically attracted Far from science fiction, this "neurosociety"--a society in which brain science influences every aspect of daily life--is already here. Innovative researchers and cutting-edge technology, like brain imaging and brain scanning devices, have revolutionized our understanding of how we process information, communicate, trust, sympathize, and love. However, scientists and doctors are not the only ones interested in the naked brain;…    
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Book details

List price: $23.00
Copyright year: 2006
Publisher: Crown Publishing Group
Publication date: 9/26/2006
Binding: Hardcover
Pages: 272
Size: 6.00" wide x 8.50" long x 1.00" tall
Weight: 0.880
Language: English

He is a neuropsychiatrist and clinical professor of neurology at George Washington University Medical Center. Author of the bestselling The Brain, a companion to the PBS series of the same name, as well as The Mind and The Brain Has a Mind of Its Own, he lives in Washington, D.C.

Introduction: Welcome to the Neurosociety
The Emergence of the Neurosociety
Brain Imaging: Peering into Bertino's Brain
Everything You'll Need to Know About the Brain
The Frontal Lobes of Jonathan Meaden
When Less Is More
How the Brain Processes Information
The Cognitive Unconscious
Above and Below the Conscious Threshold
Dreamy States
The Alien Hand
The Emotional Brain
Instructed Fear
What It Means to Be Emotional
How Our Brain Constructs Our Mental World
Von Hemholtz's Darkroom Experiment
"Thinking Is for Doing"
Mirror Neurons
The Romance of the Circle and the Little Triangle
Sally, Ann, and the Bank Robber
"You're Fine, Thanks. How Am I?"
The Illusion-of-Truth Effect
The Nefarious Power of Negativity
The Prejudicial Brain
The Empathic Brain: Blurring the Boundaries Between Self and Others
The Rubber Hand Illusion
How the Brain Recognizes Faces
Morphing Marilyn Monroe
How Our Brain Resonates to the Emotions of Others: Emotional Contagion
The Empathy of Infants
The Chameleon Effect
Edgar Allan Poe's Experiment
Compassion and the Frontal Lobes
The Power of the Frontal Lobes
Thinking Makes It So
Attachment Styles
The Brain's Response to Rejection: Why It Hurts to Be in Love
How Our Brain Determines Our Moral Choices
The Sweet Emotions of the Soul
Lie Detection
The Runaway Trolley
Make My Memory
The Road from Brain Research to Neuromarketing
The "Kidnapping" of Jean Piaget
Backward Framing
Environment-Conditioned Marketing
Brand-Name Loyalists
Emotion by Design
The Good, the Bad, and the Ugly
Neuroeconomics: What Happens in the Brain When We Reason and Negotiate (and Why Honesty Really Is the Best Policy)
Playing the Ultimatum Game
It's All About Me
The Cynic, the Trustee, and the Banker
Revenge Is Sweet
The Perils of the Neurosociety
The "Office-Obsessed" Employee
Identity by fMRI
Neophrenology
"A Whole Bunch of Psychobabble"
My Brain Made Me Vote for Her
Afterword
Future Directions
Neuroethics: Is This Life Worth Living?
Make Me Smarter
The Brain of an Extrovert
Questions and Challenges
Notes
Index