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| Introduction: Welcome to the Neurosociety | |
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| The Emergence of the Neurosociety | |
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| Brain Imaging: Peering into Bertino's Brain | |
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| Everything You'll Need to Know About the Brain | |
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| The Frontal Lobes of Jonathan Meaden | |
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| When Less Is More | |
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| How the Brain Processes Information | |
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| The Cognitive Unconscious | |
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| Above and Below the Conscious Threshold | |
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| Dreamy States | |
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| The Alien Hand | |
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| The Emotional Brain | |
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| Instructed Fear | |
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| What It Means to Be Emotional | |
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| How Our Brain Constructs Our Mental World | |
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| Von Hemholtz's Darkroom Experiment | |
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| "Thinking Is for Doing" | |
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| Mirror Neurons | |
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| The Romance of the Circle and the Little Triangle | |
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| Sally, Ann, and the Bank Robber | |
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| "You're Fine, Thanks. How Am I?" | |
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| The Illusion-of-Truth Effect | |
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| The Nefarious Power of Negativity | |
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| The Prejudicial Brain | |
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| The Empathic Brain: Blurring the Boundaries Between Self and Others | |
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| The Rubber Hand Illusion | |
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| How the Brain Recognizes Faces | |
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| Morphing Marilyn Monroe | |
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| How Our Brain Resonates to the Emotions of Others: Emotional Contagion | |
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| The Empathy of Infants | |
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| The Chameleon Effect | |
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| Edgar Allan Poe's Experiment | |
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| Compassion and the Frontal Lobes | |
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| The Power of the Frontal Lobes | |
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| Thinking Makes It So | |
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| Attachment Styles | |
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| The Brain's Response to Rejection: Why It Hurts to Be in Love | |
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| How Our Brain Determines Our Moral Choices | |
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| The Sweet Emotions of the Soul | |
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| Lie Detection | |
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| The Runaway Trolley | |
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| Make My Memory | |
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| The Road from Brain Research to Neuromarketing | |
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| The "Kidnapping" of Jean Piaget | |
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| Backward Framing | |
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| Environment-Conditioned Marketing | |
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| Brand-Name Loyalists | |
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| Emotion by Design | |
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| The Good, the Bad, and the Ugly | |
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| Neuroeconomics: What Happens in the Brain When We Reason and Negotiate (and Why Honesty Really Is the Best Policy) | |
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| Playing the Ultimatum Game | |
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| It's All About Me | |
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| The Cynic, the Trustee, and the Banker | |
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| Revenge Is Sweet | |
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| The Perils of the Neurosociety | |
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| The "Office-Obsessed" Employee | |
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| Identity by fMRI | |
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| Neophrenology | |
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| "A Whole Bunch of Psychobabble" | |
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| My Brain Made Me Vote for Her | |
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| Afterword | |
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| Future Directions | |
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| Neuroethics: Is This Life Worth Living? | |
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| Make Me Smarter | |
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| The Brain of an Extrovert | |
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| Questions and Challenges | |
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| Notes | |
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| Index | |