Consuming Kids Protecting Our Children from the Onslaught of Marketing and Advertising
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Description: The average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans, and cross-promotional marketing influences everything from the food stocked in school vending machines to the characters who appear in children’s books. Kids are requesting specific brands as soon as they can talk. American corporations spend over $15 billion yearly on marketing to children in an effort to cultivate nagging, insatiable, “cradle-to-grave” consumers. In this shocking and engrossing exposé, psychologist Susan Linn reveals how the marketing industry preys on kids from the day they’re born, exploiting their vulnerabilities and skewing their values in order to influence what they eat, wear, and play with. This advertising blitz stifles creativity and exacerbates obesity, eating disorders, violence, sexual precocity, and substance abuse. Linn—a mother herself—recognizes that parents alone are no match for the marketing experts. What they need is the concerted help of healthcare professionals, educators, and legislators who have children’s best interests in mind. Consuming Kids is a call to action for anyone who cares about the well-being of children.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $16.00
Copyright year: 2005
Publisher: Knopf Doubleday Publishing Group
Publication date: 8/9/2005
Size: 5.25" wide x 8.00" long x 0.75" tall
|Introduction: The Marketing Maelstrom|
|Notes from the Underground: Thirty-Six Hours at a Marketing Conference|
|A Consumer in the Family: The Nag Factor and Other Nightmares|
|Branded Babies: From Cradle to Consumer|
|Endangered Species: Play and Creativity|
|Students for Sale: Who Profits from Marketing in Schools?|
|Through Thick and Thin: The Weighty Problem of Food Marketing|
|Peace-Keeping Battle Stations and Smackdown!: Selling Kids on Violence|
|From Barbie and Ken to Britney, the Bratz, and Beyond: Sex As Commodity|
|Marketing, Media, and the First Amendment: What's Best for Children?|
|Joe Camel Is Dead, but Whassup with Those Budweiser Frogs?: Hooking Kids on Alcohol and Tobacco|
|If Values Are Right, What's Left?: Life Lessons from Marketing|
|Ending the Marketing Maelstrom: You're Not Alone|