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Boeing Versus Airbus The Inside Story of the Greatest International Competition in Business

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ISBN-10: 1400078725

ISBN-13: 9781400078721

Edition: 2008

Authors: John Newhouse

List price: $17.95
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Description:

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
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Book details

List price: $17.95
Copyright year: 2008
Publisher: Knopf Doubleday Publishing Group
Publication date: 1/8/2008
Binding: Paperback
Pages: 272
Size: 5.25" wide x 7.75" long x 0.75" tall
Weight: 0.440
Language: English

Prologue
Being Number One
Trading Places
Folly and Hypocrisy
Market Share-the Airlines' Enemy
Playing the Game
Meltdown and Merger
The Very Large Airplane
A Challenge from Asia
Muddling Through, More or Less
Notes
Acknowledgments
Index