Apex Hides the Hurt

ISBN-10: 1400031265

ISBN-13: 9781400031269

Edition: N/A

Authors: Colson Whitehead

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Description:

From the MacArthur and Whiting Award–winning author of John Henry Daysand The Intuitionistcomes a new, brisk, comic tour de force about identity, history, and the adhesive bandage industry When the citizens of Winthrop needed a new name for their town, they did what anyone would do—they hired a consultant. The protagonist of Apex Hides the Hurt is a nomenclature consultant. If you want just the right name for your new product, whether it be automobile or antidepressant, sneaker or spoon, he’s the man to get the job done. Wardrobe lack pizzazz? Come to the Outfit Outlet. Always the wallflower at social gatherings? Try Loquacia. And of course, whenever you take a fall, reach for Apex, because Apex Hides the Hurt. Apex is his crowning achievement, the multicultural bandage that has revolutionized the adhesive bandage industry. “Flesh-colored” be damned—no matter what your skin tone is—Apex will match it, or your money back. After leaving his job (following a mysterious misfortune), his expertise is called upon by the town of Winthrop. Once there, he meets the town council, who will try to sway his opinion over the coming days. Lucky Aberdeen, the millionaire software pioneer and hometown-boy-made-good, wants the name changed to something that will reflect the town’s capitalist aspirations, attracting new businesses and revitalizing the community. Who could argue with that? Albie Winthrop, beloved son of the town’s aristocracy, thinks Winthrop is a perfectly good name, and can’t imagine what the fuss is about. Regina Goode, the mayor, is a descendent of the black settlers who founded the town, and has her own secret agenda for what the name should be. Our expert must decide the outcome, with all its implications for the town’s future. Which name will he choose? Or perhaps he will devise his own? And what’s with his limp, anyway? Apex Hides the Hurt brilliantly and wryly satirizes our contemporary culture, where memory and history are subsumed by the tides of marketing.
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Book details

List price: $15.95
Publisher: Knopf Doubleday Publishing Group
Publication date: 1/9/2007
Binding: Paperback
Pages: 224
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.550
Language: English

Colson Whitehead was born in 1969. He graduated from Harvard College and worked at the Village Voice writing reviews of television, books, and music. His first novel, The Intuitionist, was a finalist for the PEN/Hemingway and a winner of the Quality Paperback Book Club's New Voices Award. John Henry Days (2001) was a finalist for the National Book Critics Circle Award, the Los Angeles Times Fiction Award, and the Pulitzer Prize. The novel received the Young Lions Fiction Award and the Anisfield-Wolf Book Award. The Colossus of New York (2003) is a book of essays and was a New York Times Notable Book of the Year. Apex Hides the Hurt (2006) was a recipient of the PEN/Oakland Award. Sag Harbor (2009) was a finalist for the PEN/Faulkner award. Colson Whitehead's reviews, essays, and fiction have appeared in a number of publications including the New York Times, The New Yorker, New York Magazine, Harper's and Granta. He has received a MacArthur Fellowship, a Whiting Writers Award, and a fellowship at the Cullman Center for Scholars and Writers.

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