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Advertising and Integrated Brand Promotion:

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ISBN-10: 1337110213

ISBN-13: 9781337110211

Edition: 2018

Authors: Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik

List price: $249.95
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Description:

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and…    
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Book details

List price: $249.95
Copyright year: 2018
Publisher: South-Western Pub
Binding: Paperback
Size: 8.50" wide x 10.50" long x 0.75" tall
Weight: 2.508
Language: English