Advertising and Integrated Brand Promotion:

Name: Advertising and Integrated Brand Promotion:
Availability: InStock
ISBN: 9781337110211

ISBN-10: 1337110213

ISBN-13: 9781337110211

Edition: 2018

Authors: Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik

List price: $249.95

This item qualifies for FREE shipping.

30 day, 100% satisfaction guarantee!

Buy used: $26.09

Buy used: $26.68

Buy new: $91.63

Marketplace

6 new & used from $6.74

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and…

Book details

List price: $249.95
Copyright year: 2018
Publisher: South-Western Pub
Binding: Paperback
Size: 8.50" wide x 10.50" long x 0.75" tall
Weight: 2.486
Language: English